In this episode of "The Real Truth About Business," host Michelle DeNio dives into 3 reasons sales are down in your business and the importance of active promotion for small business owners.

She emphasizes strategic planning, a proactive mindset, and overcoming the fear of being sales-focused.

Michelle highlights the value of establishing oneself as an expert to attract clients and cautions against jumping ship too quickly when promoting offers.

The key takeaway is that actively promoting and selling products or services is crucial for success. Patience, consistency, and confidence are key elements in achieving desired sales outcomes.

Tune in to this episode for practical tips and insights on effective promotion strategies.

Key Points:

- Active promotion for small business owners

- Strategic planning and proactive mindset

- Overcoming fear of being sales-focused

- Not jumping ship too quickly when promoting offers

- Establishing oneself as an expert to attract clients

Mentioned in this episode:

Coffee Club

Workshop