Todays guest is Ruth Fittock Managing Partner at Tomorrow Brands who focus on helping purpose-driven brands of tomorrow launch & succeed in the UK.

Ruth has a whole host of experience in a number of brilliant brands including Vitamin Water, Popchips and Simply Roasted - as well as being a Virgin Startup Mentor and advisor at Bold Bean Co.

After helping launch and run Vitamin Water's field marketing actives in the UK, Ruth went on to join as a founding member and Senior Marketing Manager in the UK arm of Popchips.

Taking this love of bagged salty snacks, Ruth helped launch the incredible game-changing HFSS compliant crisp brand Simply Roasted as Marketing Director.

We dive into al these experiences and more - this is one not to miss! Ruth is a super knowledgable, brilliant force in the FMCG space and it was great chatting.

Thanks for tuning in and let me know what you thought of this episode ⁠⁠here⁠⁠ or in the comments below!

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