This weeks guest is Ellen Whysall, Business Development Manager at Pukpip.
A brand revolutionising frozen banana desserts. Discover insights on brand growth, product innovation, and navigating the food industry, perfect for aspiring food entrepreneurs and FMCG enthusiasts.
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction to Ellen Whysall and Pukpip
02:39 The Origin Story of Pukpip and Zara Godfrey
03:34 Saving Bananas: Sustainability and Food Waste Reduction
04:46 Ellen's Journey into Food and Drink Industry
06:20 Team Structure and Remote Work at Pukpip
07:58 Industry Events and Networking in Food Sector
08:46 Growing Up Around Family Business and Entrepreneurial Inspiration
10:02 Early Career and Passion for Food and Events
11:47 Transition from Events to Food and Drink Entrepreneurship
12:42 Starting at Pukpip and Early Achievements
14:14 Lessons from Family and Entrepreneurial Role Models
15:24 Skills from Event Management Applied to Food Business
16:57 Market Trends in Frozen Snacking and Product Range
18:01 Favorite Pukpip Products and Flavours
19:32 Impact of Frozen Products on Dietary Inclusion
20:51 A Typical Week at Pukpip and Summer Plans
22:23 Upcoming Events, Sampling, and Trade Shows
23:47 Where to Find Pukpip products
24:18 Highlights and Proud Moments at Pukpip
26:55 Challenges Faced and Lessons Learned
28:32 Advice for Aspiring Food and Drink Entrepreneurs
30:15 The Power of Personal Branding and Industry Engagement
32:11 Future Plans and Exciting Developments for Pukpip
33:42 Recommended Brands and Innovations in Food Sector
34:54 Music as a Reflection of Career and Personality
35:09 Connecting with Ellen and Final Thoughts