From Veganuary to Dry January - Today's guest is the incredible Alice Galsworthy, Chief Operating Officer at Mother Root.

Mother Root is the feel-good aperitif that helps you unwind without the alcohol, made of apple cider vinegar, honey, fresh pressed ginger and chilli extract. And it's blooming delicious!

From an early customer, to first employee - Alice has now been there for nearly 3 years and the business has gone from strength to strength.

We talk about dragons den, growing a team, and her amazing career at M&S, Lidl, Taco Bell and more.

It truly is a cracking episode and Alice is a wonderful guest, enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Alice Galsworthy and Mother Root

03:12 The Passion Behind Mother Root

05:39 The Impact of Dragon's Den

08:20 Understanding Mother Root's Products

11:01 Team Growth and Hiring Strategies

13:38 The Importance of T-Shaped Talent

16:17 Alice's Career Journey

18:44 Finding Fulfillment in Work

21:22 Comparing Experiences at Lidl and M&S

21:25 Lessons from Experience: M&S and Lidl

25:00 Celebrating Wins and Learning from Losses

28:28 Navigating Market Trends: Dry January and Beyond

33:49 Overcoming Challenges: Stock Shortages and Setbacks

38:10 Embracing Resilience: The Startup Journey