This weeks guest is Bryan Serwatka, the Coffee Community Manager at Minor Figures, about the evolution of oat milk in coffee, the unique culture at Minor Figures, and Brian's personal journey into the coffee world.

(Give him a follow on Instagram at @mf.bryan.mf)

We explore the importance of authenticity in business, the challenges faced in the coffee industry, and the trends shaping the future of coffee.

Brian shares insights on the attitudes towards oat milk in different countries and highlights the innovative products Minor Figures is developing to lead the market with their 'future liquids lab'

I'm a huge fan of Minor Figures - and now Bryan.. And no doubt you will be too - Enjoy!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

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Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

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Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Meet Bryan Serwatka: Coffee Community Manager

02:23 The Story of Minor Figures

04:29 A Day in the Life at Minor Figures

06:15 The Unique Brand Identity of Minor Figures

08:44 Company Culture and Authenticity

10:45 Bryan's Journey into Coffee

14:02 The Importance of Coffee Origin Stories

17:04 Trends in Coffee and Automation

19:40 The Role of Relationships in Coffee

20:54 Music and Creativity in Business

22:11 Finding Contentment in Daily Work

22:38 Navigating Challenges in Events

24:13 Exciting Future Events and Milestones

26:41 Innovation in Oat Milk Products

30:39 Cultural Attitudes Towards Oat Milk in Europe

33:16 Music as a Metaphor for Persistence

34:48 Where to Find Minor Figures Products