This week I am joined by Mia Skelson - Social Media & Community Manager at Seep, discussing her journey in the sustainable cleaning industry.

Mia shares insights into the importance of eco-friendly products, the challenges of social media marketing, and the significance of community engagement.

We also discuss her brilliant approach to networking through a speed dating concept for social media managers, emphasising the need for creativity and standing out in the competitive FMCG space.

I loved it, and you will too!

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction and Against Ordinary Sponsorship

01:45 Meet Mia Skelson: Role and Responsibilities at SEEP

02:25 The Story Behind SEEP: Eco-Friendly Cleaning Solutions

04:48 The Team and Work Environment at SEEP

05:38 Mia's Journey to SEEP: Passion for Purpose-Driven Brands

07:37 Day-to-Day Operations: Social Media Strategy and Content Creation

11:33 Engaging with the Community: The Elton John Campaign

12:58 Speed Dating Social Media Managers: A Unique Networking Challenge

16:31 Key Learnings from Networking: Insights on Social Media Management

19:44 Future Trends in Social Media: What to Expect in 2026

21:44 The Essence of Social Media Engagement

25:23 Navigating Career Paths and Personal Branding

31:13 Overcoming Challenges in Social Media Marketing

33:58 Advice for Aspiring Professionals in FMCG

37:24 Reflections on Startup Life and Personal Growth