Welcome to the B2B Sales Podcast! I'm your host Thibaut. In this episode, I'll share a story from a recent wine tasting event in the South of France and discuss why winemakers often struggle with sales. I'll also reveal three simple questions you can ask to close a deal, inspired by Skip Miller. These questions will help you qualify prospects and save time during your sales process.

Main Topics Covered

• Story from a wine tasting event
• Why winemakers struggle with sales
• Three questions to qualify a deal:
• What's causing you to have a conversation with me today?
• What are the outcomes you expect from this conversation?
• When can you make a decision?

Links

• Sign up for the Tactical Selling newsletter: Sales Labs Tactical