Today, many companies believe that customers will "trust" their brands. "Trust" is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences and "trust" is not about the brand, but sharing those great brand experiences with whom customers really trust - each other.

In the third episode of this Special Edition, we are joined by Ken Madrigal, Digital & Social Strategy Lead at Verizon as he discusses The Trust Exchange between Brands, Social and Customers.  

Check it out from the studio here.