As brands move towards efficient growth, aligning the sales and marketing teams on an account-based marketing strategy is a logical move.

Most SaaS companies either already have a plan in place or are considering adopting an ABM program to drive revenue. But more and more are considering a new strategy focusing on the entire customer journey (sales, marketing, AND customer support).

It's called Account-Based Experience (ABX).

In this episode of Closing Time, Insightly CMO Chip House welcomes Corrina Owens, former head of ABM at Gong, a revenue intelligence platform. Corinna compares AMB and ABX, talks through her 3-step playbook on building a powerful ABX program, and shares two successful champion-focused ABX campaigns at Gong.

If you’re looking for a guide on how to start ABX, this is it. Watch the episode on YouTube.

 

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

 

Connect With: 

• Corrina Owens: LinkedIn // Corrina's 3-Step Playbook

• Chip House: Twitter // LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube