You’ve built a great ad campaign—but if your landing page doesn’t match your ad message, you’re losing conversions before they even start.

In this episode of Closing Time, Barry Buckman joins us to explore how landing page message match—the alignment between your ad copy and landing page content—can dramatically boost conversion rates.

A long-time Unbounce power user, Barry helps digital marketers adapt to Google’s latest ad policy update and shares the importance of A/B testing every ad-landing page for optimal ROI. Plus, he’ll unpack the challenges of training new digital marketers and how his SEMulator tool helps them practice real-world tactics without burning ad dollars.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Barry Buckman: SEMulator // LinkedIn

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

You’ve done a great job getting landing page visitors to convert—but what happens after the form fill? The lead hand-off between marketing and sales is often where revenue leaks begin. 

In this episode of Closing Time, Val Riley sits down with Adam Lundquist, founder of Nerds Do It Better, to share practical strategies for improving your post-conversion flow, optimizing your connection rate, and turning more leads into closed-won deals.

Whether you’re in marketing, sales, or RevOps, you’ll learn how to plug funnel leaks, automate faster follow-ups, and create a smoother lead hand-off process that drives measurable growth.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Adam Lundquist: Nerds Do It Better website // LinkedIn

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

Trying to be everything to everyone rarely works in B2B sales. Many teams start with a horizontal sales strategy—going after anyone who could use the product, across any industry. And that can work… until it doesn’t. When reps start losing momentum, getting buried in research, or struggling to differentiate, it’s often because they’re spread too thin.

In this episode of Closing Time, we welcome back Todd Caponi—author of The Transparency Sale and The Transparent Sales Leader, and a well-known speaker and advisor in the sales world. Todd shares how firmographic sprints in sales can help your reps build confidence, drive momentum, and sell like true industry experts. Todd talks through when might be a good time to hone in on a vertical, how to train your reps, and how it impacts your entire organization.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Todd Caponi: Instagram // Twitter // LinkedIn

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

Are you ready for the next generation of search? AI search is coming…now. About 2.5% of searches are currently run on sites like ChatGPT, but the experts say that number will grow exponentially—and fast. Marketers need to know what GEO is and how to optimize for AI search to stay ahead.

This week on Closing Time, we welcome Anthony Chiaravallo, CEO of Vallo Media, to talk us through the steps to adapt current content, generate new AI-friendly assets, and ensure your strategy is future-proofed for both GEO and traditional SEO.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Anthony Chiaravallo: LinkedIn //  Vallo Media

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

What happens when a fast-growing consulting firm removes the bottlenecks in their marketing workflow? For Viva Executive Assistants, the results were dramatic: a 6x increase in landing page output and a 7.5% increase in conversion rates.

In this customer edition of Closing Time, host Melinda Prescher, Senior Director of Product and Customer Marketing at Unbounce and Insightly, sits down with Dania Maduro (Senior Executive Assistant) and Desiree de Leon (Organic Growth Manager) from Viva to unpack their story.

 Viva’s small but mighty marketing team cut landing page build times from eight weeks to minutes, scaled output without relying on developers or agencies, and used A/B testing to refine messaging for different audiences. With the agility to pivot quickly and integrations that streamlined their stack, they reduced wasted spend and boosted overall marketing efficiency.

Watch the episode on YouTube.

Try Unbounce for free (no credit card required): https://bit.ly/46dwxej

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Viva Executive Assistants: LinkedIn // Website

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

Can a sales mindset shift unlock better performance? According to today’s guest on Closing Time, the answer is a resounding yes.

Join Jaime Diglio, Founder of The WIN Room, as she breaks down how sales leaders can move their teams from the WAR Room (working against revenue) to the WIN Room (“What I Need” to succeed). Jaime has taken the TEDx stage, coaches students at Harvard Business School, and now she’s here to share practical ways to build confidence, clarity, and lasting performance in sales teams.

Learn how to recognize negative “WAR words,” strengthen your reps’ self-awareness, and create a culture where every seller leads with confidence.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Jaime Diglio: LinkedIn //  The WIN Room

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

Ready to make the leap from W-2 to 1099? As the global macroeconomic environment continues to shift, gig work is becoming more and more common. And if you’ve got experience, you’re in a good place because fractional executives are in demand.

On this episode of Closing Time, join Sangram Vajre from GTM Partners as he walks through how his consultancy can help experienced sales, marketing and customer success leaders build a fractional GTM business. He covers the biggest obstacles, how to land your first five clients, and the steps to build long-term success.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Sangram Vajre: LinkedIn //  GTM Partners

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here’s the thing: there are seven different attribution models—and each one tells a slightly different story about what’s driving your conversions.

Larry Todd, who leads the team at LeadsRx by Unbounce, has spent years helping marketers figure this out. He’s seen firsthand how attribution can transform decision-making—and how the wrong model can skew results. In this Closing Time episode, Larry will break down the 7 types of marketing attribution models, explain how they work, their pitfalls, and when to use them.

Get a demo of LeadsRx's multi-touch attribution software today: https://bit.ly/4dziJv2

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Larry Todd: LinkedIn //  LeadsRx

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

All sales leaders want to make good sales hires. But what defines “good?”

In this week’s episode of Closing Time, Kevin Gaither, CEO of InsideSalesExpert.com, reflects on a tough moment in his career—laying off more than 50 sales reps—and how it shaped his approach to hiring B2B sales reps.

He’s identified 6 essential traits that predict long-term success in sales. Join Kevin and host Val Riley in this episode to not only learn what those traits are, but also get real interview questions you can use to identify them in your next hire.

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Kevin Gaither: LinkedIn // Get Kevin's interview guide

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website 

Inbound and referral leads can fuel growth in B2B—but when your team masters outbound sales, results can skyrocket. But is outbound still possible in a post-pandemic world?

This week on Closing Time, Marcus Chan says absolutely. As a sales coach who’s led teams of 100+ and generated $70M in weekly pipeline, Marcus knows what it takes. We’ll dig into the outbound mindset, plus the training and leadership strategies that turn “cold into sold."

Watch the episode on YouTube.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect With: 

• Marcus Chan: LinkedIn // Venli Consulting

• Val Riley: LinkedIn 

• Insightly's Website // Unbounce's Website // LeadsRx's Website