Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.

Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode -

00:00 Recap of LinkedIn Algorithm Changes

04:18 3 Essential Content Types for LinkedIn in 2025

06:10 Polls: The Engagement Booster

08:01 LinkedIn Lives: Building Community in Real-Time

10:27 LinkedIn Newsletters

13:11 Creating a Repeatable Content Strategy

19:08 Final Thoughts

For all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/

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#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.

Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode - 

00:00 The Changing LinkedIn Landscape

02:40 Understanding LinkedIn's Vision and Mission

03:37 The Shift to Pay-to-Play on LinkedIn

06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know

11:29 New LinkedIn Features

15:43 Strategy Over Features

18:14 Recommendations

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Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together.

Key moments in this episode - 

00:00 Why Your LinkedIn Strategy Isn't Working

01:09 Common Issues with B2B LinkedIn Strategies

05:31 The Power of Alignment

07:26 Improve Your LinkedIn Results

11:05 Shared LinkedIn KPIs

12:50 LinkedIn B2B Strategy Fails

14:03 Grow by Working Together

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Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.

Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.

Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.

Key moments in this episode - 

0:00 The LinkedIn Myth

00:56 The Reality of LinkedIn for Teams

02:10 Challenges in Employee Advocacy on LinkedIn

02:56 Setting Your Team Up for Success

05:44 Addressing Internal Barriers

10:26 Culture Before Content

13:20 Practical Tips for LinkedIn Success

16:34 The Value of LinkedIn Training and Support

18:21 Achieving B2B LinkedIn Success

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #EmployeeAdvocacy #SocialSelling

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.

Key moments in this episode - 

00:00 Overcoming the Fear of Sales Posts on LinkedIn

00:47 The Misconceptions About Selling on LinkedIn

05:30 Mindset Matters

10:04 The Consequences of Avoiding LinkedIn Sales Posts

14:09 The Non-Cringe Guide to LinkedIn Sales Posts

17:03 Mastering Sales Copywriting Frameworks

20:07 The Power of Copywriting in LinkedIn Sales

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Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.

Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.

Key moments in this episode - 

00:00 Playing It Safe on LinkedIn

00:36 The State of LinkedIn Content

01:45 The Problem with Most LinkedIn Content

03:50 Creating Engaging LinkedIn Content: The Hook

06:43 Be Authentic

09:10 Practical Tips to Improve Your LinkedIn Content

11:12 Stand Out by Being Contrarian

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#LinkedIn #B2BMarketing #ContentMarketing

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.

Key moments in this episode - 

00:00 The guilt of going quiet on LinkedIn

03:40 Fear vs reality: Will the LinkedIn algorithm punish you?

06:15 What happened to reach and engagement after the break

08:22 LinkedIn relationships matter more than the algorithm

10:10 Advice for LinkedIn creators worried about stepping back

11:35 Reframing LinkedIn consistency: quality over quantity

13:20 Permission to pause

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Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.

Key moments in this episode - 

00:00 Intro Guest - Scott Aaron

01:47 The Problem with LinkedIn Engagement Pods

05:06 Spotting Fake Engagement on LinkedIn

12:28 The Temptation and Pitfalls of Buying LinkedIn Followers

20:14 The Dangers of Rented Accounts and Data Scraping

25:39 Risks of Automation Tools on LinkedIn

31:22 Final Thoughts

Scott Aaron on LinkedIn

The Power of LinkedIn Company Pages - Networking and Marketing Made Simple

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #LinkedInScams #B2BMarketing

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.

Key moments in this episode - 

00:00 Why Your LinkedIn Company Page is Invisible

02:17 Unoptimised LinkedIn Page Setup

04:10 Boring LinkedIn Company Page Content

06:23 LinkedIn Unoriginal Content

08:40 Broadcasting Instead of Engaging

10:08 Don't Hide Your Employees

12:06 Take Action on LinkedIn

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #CompanyPage #B2BMarketing

Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.

Key moments in this episode - 

00:00 Introduction

01:06 RecipeGate: The Controversy Unfolds

03:16 The Cost of Copying in Marketing

05:13 Importance of Original Content on LinkedIn

09:33 Personal Branding Journey

13:54 Tips for Staying Original on LinkedIn

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#B2BMarketing #LinkedIn