Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

Key moments in this episode - 

00:00 Being Salesy on LinkedIn

00:32 Global Page Advocacy Tour

01:35 The Real Problem: Bad Selling Practices

02:49 Three-Step Framework for Effective LinkedIn Selling

07:29 Soft vs. Hard Selling Techniques

09:56 Final Thoughts and Encouragement

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Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.

Key moments in this episode - 

00:00 Standing Out in B2B Marketing

00:47 9 Essential Characteristics of B2B Marketing Leaders

03:43 Curiosity

06:19 Consistency

07:28 Connection Driven

10:31 Conclusion: The Three C's for B2B Marketing Success

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Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.

Key moments in this episode - 

00:00 Becoming a Speaker

03:14 From LinkedIn Lives to International Stages

03:57 Owning Your Niche

06:36 Beyond Expertise: Crafting Memorable Talks

08:51 Leveraging LinkedIn for Speaking Opportunities

10:37 Promoting and Networking at Events

13:50 Conclusion

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Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.

Key moments in this episode - 

00:00 The Power of LinkedIn Comments

00:54 From Comment to International Speaker

01:58 Commenting on LinkedIn

02:33 How Often Should You Comment?

06:46 Avoiding Spammy Comments

11:04 Advanced Commenting Strategies

15:06 Strategic Commenting for Business Growth

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Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.

Key moments in this episode - 

00:00 Introduction to LinkedIn Changes

00:44 Six Key LinkedIn Changes Overview

02:41 LinkedIn Profile Banner Update

04:19 Enhanced Newsletter Analytics

05:23 LinkedIn Video Feed on Desktop

07:07 Premium Duo Subscription

08:26 Profile Appearances Analytics

10:21 Comment Impressions Analytics

12:07 Conclusion and Upcoming Events

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.

Key moments in this episode - 

00:00 LinkedIn Company Page Engagement

01:18 Understanding LinkedIn's Algorithm Challenges

02:59 Common Mistakes in LinkedIn Page Content Strategy

05:53 The Power of Demand Generation Content on LinkedIn

12:01 How to fix your Company Page content strategy

17:57 Audit your LinkedIn Company Page content

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Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.

She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.

Key moments in this episode - 

0:00 Overcoming LinkedIn Anxiety

01:22 Step 1: Mastering Your Mindset

06:31 Step 2: Optimizing Your LinkedIn Profile

08:40 Step 3: Building Confidence

11:49 Step 4: Crafting Your First LinkedIn Post

14:32 Recap and Encouragement

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How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.

Key moments in this episode - 

00:00 The LinkedIn Posting Dilemma

02:17 Understanding the LinkedIn Algorithm

05:56 Setting Your LinkedIn Game Plan

07:29 Consistency Over Frequency

12:14 Scheduling Posts on LinkedIn

17:26 Upcoming Speaking Events

CONNECT WITH MICHELLE J RAYMOND

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Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.

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Key moments in this episode - 

00:00 LinkedIn vs. Off-Platform Newsletters

00:31 My Journey Starting a Newsletter

02:55 Pros of LinkedIn Newsletters

05:44 Cons of LinkedIn Newsletters

08:33 Exploring Email Newsletters

14:18 The Hybrid Approach

18:22 Conclusion and Linked Summit

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

• Michelle J Raymond on LinkedIn
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• https://socialmediaforb2bgrowthpodcast.com/
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth.

Key moments in this episode - 

00:00 Why LinkedIn Polls

03:29 The Power of LinkedIn Polls

05:06 Structuring Winning LinkedIn Polls

09:18 Common Mistakes with LinkedIn Polls

11:12 Using LinkedIn Polls to Grow Your B2B

13:29 Listener LinkedIn Poll Challenge

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

• 2025 Social Media Study - Metricool - Metricool analyzed data from over 1 million accounts and over 21 million posts from 8 social networks to measure the evolution of the different platforms, forecast 2025 trends, and compare the results with our 2024 study.
• How the LinkedIn Algorithm Works in 2024 [Data-Backed Facts]