LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.

Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.

Key moments in this episode - 

00:00 Navigating the Content Landscape

00:41 Newsletter Recap

01:51 LinkedIn Newsletters: Benefits and Growth

02:25 Challenges with Email Newsletters

07:10 Substack: The New Contender

13:15 Leveraging LinkedIn Newsletters for Growth

18:24 Final Thoughts

To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.

Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.

Key moments in this episode - 

00:00 The LinkedIn DM Dilemma

00:33 The Problem with LinkedIn DMs

03:50 What Makes a Bad LinkedIn DM?

07:29 The Importance of Slowing Down

08:19 Don't Skip Rapport Building

14:42 The C.A.R.E Framework

17:35 Slow Down to Build Trust

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.

LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.

Key moments in this episode - 

00:00 LinkedIn Marketing for Small Businesses

00:52 LinkedIn Profile vs. Company Page

01:12 Understanding the Power of Two

05:46 Practical LinkedIn Tips for Small Business Owners

06:59 Setting Your LinkedIn Strategy

10:44 Real-World Application: Michelle's Experience

16:04 Final Thoughts

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.

Key moments in this episode - 

00:00 AI and Automation on LinkedIn

00:32 The Rise and Fall of AI Hype

02:52 Understanding LinkedIn's User Agreement

06:41 The Dangers of Automation Abuse

10:59 Safe Tools for LinkedIn Marketing

17:16 Creating an AI Social Media Policy

LinkedIn User Agreement

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LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.

If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.

🔥 What You’ll Learn

00:00 Intro – Why B2B marketers can’t afford to blend in

01:42 The “Sea of Sameness” problem

04:15 Why LinkedIn’s Company Pages still matter in 2025

07:32 Balancing brand building vs demand generation

10:05 Memory-building tactics B2B marketers overlook

13:48 The biggest opportunity on LinkedIn right now

16:22 How to make your B2B brand famous

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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• The Sea Of Sameness | LinkedIn Marketing Solutions

#LinkedIn #B2BMarketing #Branding

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success.

Perfect for Company Page Admins and Social Media Managers looking to stay ahead.

Key moments in this episode - 

00:00 LinkedIn Algorithm Shift June 2025

00:57 Impact on LinkedIn Company Pages

03:20 Recent Changes and Challenges

06:41 Broken Strategies in Company Pages

12:57 P.A.G.E Advocacy Framework

16:53 Wrap Up & Homework

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.

Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode -

00:00 Recap of LinkedIn Algorithm Changes

04:18 3 Essential Content Types for LinkedIn in 2025

06:10 Polls: The Engagement Booster

08:01 LinkedIn Lives: Building Community in Real-Time

10:27 LinkedIn Newsletters

13:11 Creating a Repeatable Content Strategy

19:08 Final Thoughts

For all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/

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#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.

Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode - 

00:00 The Changing LinkedIn Landscape

02:40 Understanding LinkedIn's Vision and Mission

03:37 The Shift to Pay-to-Play on LinkedIn

06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know

11:29 New LinkedIn Features

15:43 Strategy Over Features

18:14 Recommendations

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Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together.

Key moments in this episode - 

00:00 Why Your LinkedIn Strategy Isn't Working

01:09 Common Issues with B2B LinkedIn Strategies

05:31 The Power of Alignment

07:26 Improve Your LinkedIn Results

11:05 Shared LinkedIn KPIs

12:50 LinkedIn B2B Strategy Fails

14:03 Grow by Working Together

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://f.mtr.cool/WSGMKZ

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.

Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.

Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.

Key moments in this episode - 

0:00 The LinkedIn Myth

00:56 The Reality of LinkedIn for Teams

02:10 Challenges in Employee Advocacy on LinkedIn

02:56 Setting Your Team Up for Success

05:44 Addressing Internal Barriers

10:26 Culture Before Content

13:20 Practical Tips for LinkedIn Success

16:34 The Value of LinkedIn Training and Support

18:21 Achieving B2B LinkedIn Success

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #EmployeeAdvocacy #SocialSelling