Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice.

Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions.

Listen till the end for actionable advice to stay top of mind with B2B buyers and decision-makers.

Key moments in this episode - 

00:00 The Importance of Staying Active on LinkedIn

03:50 Current Market Conditions and LinkedIn's Role

05:17 The Power of Consistency on LinkedIn

08:11 Your 15-Minute Daily LinkedIn Plan

10:35 Taking Control of Your LinkedIn Success

11:39 Take Action and Share Success

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251014_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.

If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine

Key moments in this episode - 

00:00 Navigating the LinkedIn Algorithm

01:53 Understanding the LinkedIn Algorithm Changes

04:23 Old vs. New LinkedIn Algorithm

07:48 Proactive vs. Passive LinkedIn Usage

09:42 Optimising Your LinkedIn Profile

12:31 Effective LinkedIn Posting Strategies

15:17 Taking Control of Your LinkedIn Experience

📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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Discover the best strategies for leveraging LinkedIn to drive business growth.  The pros and cons of posting content, commenting on others' posts, and sending direct messages.

Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals.

Tune in to refine your LinkedIn strategy and start seeing real growth.

Key moments in this episode - 

00:00 LinkedIn for Business Growth

00:52 The Impact of LinkedIn's Algorithm Changes

03:30 Pros and Cons of Posting Content on LinkedIn

06:13 The Power of Commenting on LinkedIn

08:44 Effective Use of Direct Messages on LinkedIn

12:15 Finding the Right Mix

15:46 Share Your LinkedIn Strategies

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• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started.

Key moments in this episode - 

00:00 Overcoming LinkedIn Posting Anxiety

01:17 The Power of Mindset in LinkedIn Success

02:39 Common Fears Holding You Back

07:57 Shifting Focus to Overcome Fear

10:33 Making Your First LinkedIn Post

11:54 Michelle's Journey

13:36 Final Thoughts

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• https://socialmediaforb2bgrowthpodcast.com/
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250923_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025.

Key moments in this episode - 

0:00 Top 10 LinkedIn Features for Marketers in 2025

02:46 LinkedIn Company Pages New Features

05:03 Verification Processes on LinkedIn

06:38 Collaborative Articles

08:01 New LinkedIn Features

10:42 Enhanced Analytics and Third-Party Tools

14:52 LinkedIn's Crackdown on Engagement Pods

17:12 Final Thoughts

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250916_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.

Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.

Key moments in this episode - 

00:00 Navigating the Content Landscape

00:41 Newsletter Recap

01:51 LinkedIn Newsletters: Benefits and Growth

02:25 Challenges with Email Newsletters

07:10 Substack: The New Contender

13:15 Leveraging LinkedIn Newsletters for Growth

18:24 Final Thoughts

To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.

Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.

Key moments in this episode - 

00:00 The LinkedIn DM Dilemma

00:33 The Problem with LinkedIn DMs

03:50 What Makes a Bad LinkedIn DM?

07:29 The Importance of Slowing Down

08:19 Don't Skip Rapport Building

14:42 The C.A.R.E Framework

17:35 Slow Down to Build Trust

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.

LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.

Key moments in this episode - 

00:00 LinkedIn Marketing for Small Businesses

00:52 LinkedIn Profile vs. Company Page

01:12 Understanding the Power of Two

05:46 Practical LinkedIn Tips for Small Business Owners

06:59 Setting Your LinkedIn Strategy

10:44 Real-World Application: Michelle's Experience

16:04 Final Thoughts

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.

Key moments in this episode - 

00:00 AI and Automation on LinkedIn

00:32 The Rise and Fall of AI Hype

02:52 Understanding LinkedIn's User Agreement

06:41 The Dangers of Automation Abuse

10:59 Safe Tools for LinkedIn Marketing

17:16 Creating an AI Social Media Policy

LinkedIn User Agreement

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.

If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.

🔥 What You’ll Learn

00:00 Intro – Why B2B marketers can’t afford to blend in

01:42 The “Sea of Sameness” problem

04:15 Why LinkedIn’s Company Pages still matter in 2025

07:32 Balancing brand building vs demand generation

10:05 Memory-building tactics B2B marketers overlook

13:48 The biggest opportunity on LinkedIn right now

16:22 How to make your B2B brand famous

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

 https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

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• The Sea Of Sameness | LinkedIn Marketing Solutions

#LinkedIn #B2BMarketing #Branding