LinkedIn short form video is it a trend or game-changer for B2B brands?

Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.

Key moments in this episode - 

00:00 – Is LinkedIn video worth it?

01:00 – LinkedIn video feed

03:00 – Why this isn’t just another TikTok copy

04:50 – LinkedIn’s official video stats (2025)

06:45 – Pros of LinkedIn video for B2B

09:50 – Real talk: video confidence, branding, and buy-in

12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)

14:00 – What B2B brands should actually be doing

16:30 – Final verdict: Is it worth it?

Tools Mentioned in this Episode

Descript

OpusClip

Metricool

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https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.

Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.

Key moments in this episode - 

00:00 Tough Love Truth

03:29 Common LinkedIn Content Issues

08:00 The Power of Empathy

11:01 The R.A.T.E Framework

15:11 Self-Audit Challenge

17:24 Empathy for the Win

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success

Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.

From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework.

Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.

Key moments in this episode -

00:00 Introduction and Overview

00:30 Travel Adventures and Initial Challenges

03:34 Highlights from Uplift Live

05:41 Insights from Social Media Marketing World

07:49 Key Takeaways and Comparisons

16:17 P.A.G.E Advocacy Framework

19:34 Tim Tam Moments

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

Key moments in this episode - 

00:00 Being Salesy on LinkedIn

00:32 Global Page Advocacy Tour

01:35 The Real Problem: Bad Selling Practices

02:49 Three-Step Framework for Effective LinkedIn Selling

07:29 Soft vs. Hard Selling Techniques

09:56 Final Thoughts and Encouragement

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Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.

Key moments in this episode - 

00:00 Standing Out in B2B Marketing

00:47 9 Essential Characteristics of B2B Marketing Leaders

03:43 Curiosity

06:19 Consistency

07:28 Connection Driven

10:31 Conclusion: The Three C's for B2B Marketing Success

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Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.

Key moments in this episode - 

00:00 Becoming a Speaker

03:14 From LinkedIn Lives to International Stages

03:57 Owning Your Niche

06:36 Beyond Expertise: Crafting Memorable Talks

08:51 Leveraging LinkedIn for Speaking Opportunities

10:37 Promoting and Networking at Events

13:50 Conclusion

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Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.

Key moments in this episode - 

00:00 The Power of LinkedIn Comments

00:54 From Comment to International Speaker

01:58 Commenting on LinkedIn

02:33 How Often Should You Comment?

06:46 Avoiding Spammy Comments

11:04 Advanced Commenting Strategies

15:06 Strategic Commenting for Business Growth

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Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.

Key moments in this episode - 

00:00 Introduction to LinkedIn Changes

00:44 Six Key LinkedIn Changes Overview

02:41 LinkedIn Profile Banner Update

04:19 Enhanced Newsletter Analytics

05:23 LinkedIn Video Feed on Desktop

07:07 Premium Duo Subscription

08:26 Profile Appearances Analytics

10:21 Comment Impressions Analytics

12:07 Conclusion and Upcoming Events

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.

Key moments in this episode - 

00:00 LinkedIn Company Page Engagement

01:18 Understanding LinkedIn's Algorithm Challenges

02:59 Common Mistakes in LinkedIn Page Content Strategy

05:53 The Power of Demand Generation Content on LinkedIn

12:01 How to fix your Company Page content strategy

17:57 Audit your LinkedIn Company Page content

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.

She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.

Key moments in this episode - 

0:00 Overcoming LinkedIn Anxiety

01:22 Step 1: Mastering Your Mindset

06:31 Step 2: Optimizing Your LinkedIn Profile

08:40 Step 3: Building Confidence

11:49 Step 4: Crafting Your First LinkedIn Post

14:32 Recap and Encouragement

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ