Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Algorithm Just Changed. Here's What Works Now


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Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.

Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode - 

00:00 The Changing LinkedIn Landscape

02:40 Understanding LinkedIn's Vision and Mission

03:37 The Shift to Pay-to-Play on LinkedIn

06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know

11:29 New LinkedIn Features

15:43 Strategy Over Features

18:14 Recommendations

CONNECT WITH MICHELLE J RAYMOND
  • Michelle J Raymond on LinkedIn
  • Book a free intro call
  • https://socialmediaforb2bgrowthpodcast.com/
  • B2B Growth Co newsletter

Register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

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Social Media for B2B Growth: LinkedIn Strategies and TipsBy Michelle J Raymond - LinkedIn B2B Expert

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