With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience?
It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.
We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized
that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a
member at https://MichelleSquared.com
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Michelle B. Griffin is an international personal branding & PR speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As a speaker and author, Michelle empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.
She hosts The Standout Women Show, a top-ranked personalbranding podcast by Feedspot.
LinkedIn:
https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
Do you have a question for us to
answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
Links to the niche experts we mentioned who stand out by teaching their brilliance.
Neal (Podknows Neal) Veglio
The episode transcript is available to read here.