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The LinkedIn™ Branding Show
The LinkedIn™ Branding Show episodes
- LinkedIn's Recent Algorithm Updates & Tweaks You Need to Know
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles.
In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
ARTICLES
Business Insider: Why LinkedIn is showing you so many old posts
Social Media Today: LinkedIn Stops Resurfacing Old Posts, Shares Updates on Hashtags and AI Functions
13 min - It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts)
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
13 min - Steal This Content Strategy For Easier and Consistent Visibility On LinkedIn
It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
14 min - Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
16 min - Are LinkedIn Audio Messages Appropriate (Or NOT) To Send To Connections: Listener Question and Do We Have Answers
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)
She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."
Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if they are indeed a boom or a bust for your brand-building and career/job searching activities.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains experts and audiences to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
EPISODE LINKS
Shout out to our amazing listener, Angelina Beck (Maikova)
Poll: Are LinkedIn Audio Messages A Good/Bad Thing?
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
12 min - Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder of Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
12 min - Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
13 min - How to Create Your Human Algorithm On LinkedIn With Your Personal Brand
As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
14 min - Are You Differentiated Enough On LinkedIn? How To Know and How Get Back on Track So You Stand Out
We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds.
We share tips and our stories of getting back on track so you have a brand that's top of mind and top choice in your field.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
16 min - Has This ONE type of Content Post Gone Too Far on LinkedIn? We Break Down This Recent Trend
MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you!
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
10 min
About The LinkedIn™ Branding Show
From the publisher's feed
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
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