Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

By Michelle J Raymond - LinkedIn B2B ExpertBusiness Entrepreneurship Marketing Management

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing episodes

October 23, 2025The LinkedIn Marketing Mistake: Focusing on Tools Instead of Customers
Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.
Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.
If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them
Key moments in this episode -
00:00 The MarTech Distraction
00:47 Reflecting on LinkedIn Strategies
04:28 The MarTech Trap
08:39 Customer-Centric Approach
13:37 Practical Steps to Refocus on Customers
18:58 Building a Strong LinkedIn Strategy
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
20 min
October 14, 2025What To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan)
Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice.
Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions.
Listen till the end for actionable advice to stay top of mind with B2B buyers and decision-makers.
Key moments in this episode -
00:00 The Importance of Staying Active on LinkedIn
03:50 Current Market Conditions and LinkedIn's Role
05:17 The Power of Consistency on LinkedIn
08:11 Your 15-Minute Daily LinkedIn Plan
10:35 Taking Control of Your LinkedIn Success
11:39 Take Action and Share Success
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
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https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
13 min
October 08, 2025How To Make The LinkedIn Algorithm Work For You (Not Against You)
The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.
If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine
Key moments in this episode -
00:00 Navigating the LinkedIn Algorithm
01:53 Understanding the LinkedIn Algorithm Changes
04:23 Old vs. New LinkedIn Algorithm
07:48 Proactive vs. Passive LinkedIn Usage
09:42 Optimising Your LinkedIn Profile
12:31 Effective LinkedIn Posting Strategies
15:17 Taking Control of Your LinkedIn Experience
📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
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B2B Growth Co newsletter
18 min
October 01, 2025What Really Grows Your LinkedIn? Posts, Comments or DMs?
Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages.
Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals.
Tune in to refine your LinkedIn strategy and start seeing real growth.
Key moments in this episode -
00:00 LinkedIn for Business Growth
00:52 The Impact of LinkedIn's Algorithm Changes
03:30 Pros and Cons of Posting Content on LinkedIn
06:13 The Power of Commenting on LinkedIn
08:44 Effective Use of Direct Messages on LinkedIn
12:15 Finding the Right Mix
15:46 Share Your LinkedIn Strategies
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
17 min
September 25, 2025Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)
If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started.
Key moments in this episode -
00:00 Overcoming LinkedIn Posting Anxiety
01:17 The Power of Mindset in LinkedIn Success
02:39 Common Fears Holding You Back
07:57 Shifting Focus to Overcome Fear
10:33 Making Your First LinkedIn Post
11:54 Michelle's Journey
13:36 Final Thoughts
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
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https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
15 min
September 17, 2025Top 10 LinkedIn New Features You Need To Know
Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025.
Key moments in this episode -
0:00 Top 10 LinkedIn Features for Marketers in 2025
02:46 LinkedIn Company Pages New Features
05:03 Verification Processes on LinkedIn
06:38 Collaborative Articles
08:01 New LinkedIn Features
10:42 Enhanced Analytics and Third-Party Tools
14:52 LinkedIn's Crackdown on Engagement Pods
17:12 Final Thoughts
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
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https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
19 min
September 08, 2025LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?
LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.
Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.
Key moments in this episode -
00:00 Navigating the Content Landscape
00:41 Newsletter Recap
01:51 LinkedIn Newsletters: Benefits and Growth
02:25 Challenges with Email Newsletters
07:10 Substack: The New Contender
13:15 Leveraging LinkedIn Newsletters for Growth
18:24 Final Thoughts
To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
21 min
September 02, 2025Sell More By Writing Better LinkedIn DMs People Want to Read
Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.
Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.
Key moments in this episode -
00:00 The LinkedIn DM Dilemma
00:33 The Problem with LinkedIn DMs
03:50 What Makes a Bad LinkedIn DM?
07:29 The Importance of Slowing Down
08:19 Don't Skip Rapport Building
14:42 The C.A.R.E Framework
17:35 Slow Down to Build Trust
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
20 min
August 26, 2025LinkedIn Marketing for Small Businesses: Profile vs. Company Page
If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.
LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.
Key moments in this episode -
00:00 LinkedIn Marketing for Small Businesses
00:52 LinkedIn Profile vs. Company Page
01:12 Understanding the Power of Two
05:46 Practical LinkedIn Tips for Small Business Owners
06:59 Setting Your LinkedIn Strategy
10:44 Real-World Application: Michelle's Experience
16:04 Final Thoughts
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
18 min
August 19, 2025How to Use AI and Automation on LinkedIn Without Getting Banned
AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.
Key moments in this episode -
00:00 AI and Automation on LinkedIn
00:32 The Rise and Fall of AI Hype
02:52 Understanding LinkedIn's User Agreement
06:41 The Dangers of Automation Abuse
10:59 Safe Tools for LinkedIn Marketing
17:16 Creating an AI Social Media Policy
LinkedIn User Agreement
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://f.mtr.cool/MICHELLE
19 min

About Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

From the publisher's feed

Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm.