Social Media for B2B Growth: LinkedIn Strategies and Tips

How To Make The LinkedIn Algorithm Work For You (Not Against You)


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The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.

If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine

Key moments in this episode - 

00:00 Navigating the LinkedIn Algorithm

01:53 Understanding the LinkedIn Algorithm Changes

04:23 Old vs. New LinkedIn Algorithm

07:48 Proactive vs. Passive LinkedIn Usage

09:42 Optimising Your LinkedIn Profile

12:31 Effective LinkedIn Posting Strategies

15:17 Taking Control of Your LinkedIn Experience

📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251007_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

CONNECT WITH MICHELLE J RAYMOND
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Social Media for B2B Growth: LinkedIn Strategies and TipsBy Michelle J Raymond - LinkedIn B2B Expert

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