Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.

Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.

Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.

Key moments in this episode - 

0:00 The LinkedIn Myth

00:56 The Reality of LinkedIn for Teams

02:10 Challenges in Employee Advocacy on LinkedIn

02:56 Setting Your Team Up for Success

05:44 Addressing Internal Barriers

10:26 Culture Before Content

13:20 Practical Tips for LinkedIn Success

16:34 The Value of LinkedIn Training and Support

18:21 Achieving B2B LinkedIn Success

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #EmployeeAdvocacy #SocialSelling