Let's talk about this real quick, a podcast campaign launch is just like any other product launch for your business; it's building pressure for something that's changing the lives of others. I know EXACTLY what people are messing up with these pressure launches: they're not BUILDING up pressure or MAINTAINING pressure. You will need to do both if you have any hope of turning your listeners into loyal fans of your business and investing their time and money with you. Let me make sure you understand the quick framework then that will allow you to have a successful podcast launch or relaunch that creates ASSETS for your business.