Who is your dream client? In all likelihood, they're someone who will implement the information and expertise you have. These types of people are normally going to be those who are making the larger investments in themselves, so how do you create a product or service that helps people to live life on their own terms? Dan Henry talks a LOT about this on his own channel and here's the steps:
1. Reduce their PAIN
2. Increase their RESULT
What pains then are holding back your clients from their own result?
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