PEOPLE SUCK AT PODCASTING!!! Sorry...said that wrong ENTREPRENEURS SUCK AT PODCASTING. Your Podcast should be something that becomes an asset for your movement, not a hobby and black hole for your time as everyone else is making it. With these three core frameworks for your podcast though, that whole dynamic will change as you no longer worry about IF your podcast will scale your business. Your podcast will become the asset your coaching and course creating business needs in order to scale to a NEW level.