You've heard Russell Brunson say this time and time again, "publish for 365 days and you'll find your voice". Well, that's not true. Your goal in business is not to "Find your voice" instead it's to find the framework you can use to successfully help your clients get predictable success. If you can do just that then you'll undoubtedly help more people make investments in themselves and they'll begin to trust you with their time and money.

After generating over 7 figures as an entrepreneur and helping his clients drive at least $100,000 to their own businesses, Hawk Mikado has learned the key frameworks to scaling the effectiveness of your email marketing. It's all about understanding where people are and how to help them know you care. He made a shift in his business recently to go from being "profits driven" to "client success driven" and helping people maximize their effectiveness is the only way to do just that.

What do most, if not all, entrepreneurs struggle with when scaling their podcasts and businesses? Telling stories. Sharing with others how you got to where you are today despite all the trials that life throws at us can be one of the hardest things. Especially when Russell Brunson and other Gurus are telling us to "Share Your journey" and "Find Your Voice". Luckily for us internet marketer/video expert/master story teller Nic Fitzgerald is here to help us utilize the simple frameworks to telling stories through our content. After all, it's not just about sharing your story but aligning it with the needs of your customers so they can eliminate false beliefs and make investments in themselves

What is the value of interviewing top leaders in your industry? If you're a smart podcast (and business) owner then you know they're one of the most useful and important assets out there. After interviewing Nick Fitzgerald he shared something with me, after blowing my brains with all the value he dropped of course, that I was one of his favorite podcast interviews simply because I respected his expertise. How are you treating your influencers? Are you establishing a relationship with them so both of you scale your audience and success or are you just recording a conversation?

THIS is a huge question so many people have today. Why? Because people never know what their own actual podcast content strategy is. The strategy each and every one of us has is obviously going to be different to change the lives of those we are called to serve, but the strategy is always the same. When we ask what the struggles of our customers are we will never run out of content and as well, the content we create will scale the quality of our client's lives and the quality of our offers.

It takes a lot to be creative, especially when you're trying to scale your business to the 6-figure and beyond mark. That's why there are several core things you need to do in order to optimize the success of not only your podcast but also your business. You need to understand not only what your dream customer needs to do but what's also going to be preventing them from getting to their dream destinations. What do you need to do to scale your business through your podcast?

Your podcast outro SUCKS...if it's something people can get anywhere else. The goal to truly scaling your podcast outro's success and conversion rates is going to be helping people get to where it is they want to be FASTER. Does asking them subscribe to your podcast accomplish that?

The amount of analogies out there in the world that can compare your amazing product to the world we live in are innumerable...but they won't help your clients understand why what YOU offer is what THEY need to live life on their own terms. The key to the content entrepreneurs need to produce to help people get to that point is by breaking down the 3 objections people have about buying. If you understand where people are coming from, where they are trying to go (and have most likely failed), and what they need along the way to have success then your business will scale. Your content will flow effortlessly just like your clients to you.

Want to listen to a brief chapter of the Traffic Secrets Book by Russell Brunson and help you IMPLEMENT the amazing strategies inside of it?? Russell has changed my life over the years with his amazing content, FunnelHacker for life, not including his amazing software Clickfunnels. In his journey to help entrepreneurs scale their business' reach and income he created the Secrets Trilogy book. I wanted to make sure I broke down the simple strategies you and I are able to implement and even teach to help in our moral obligation to change the world. If you want access to SPECIAL framework of how to turn each and every one of the chapters of this book into your podcast's and business' biggest asset go to http://www.podcasttraffic.com!!