What is the value of interviewing top leaders in your industry? If you're a smart podcast (and business) owner then you know they're one of the most useful and important assets out there. After interviewing Nick Fitzgerald he shared something with me, after blowing my brains with all the value he dropped of course, that I was one of his favorite podcast interviews simply because I respected his expertise. How are you treating your influencers? Are you establishing a relationship with them so both of you scale your audience and success or are you just recording a conversation?