After generating over 7 figures as an entrepreneur and helping his clients drive at least $100,000 to their own businesses, Hawk Mikado has learned the key frameworks to scaling the effectiveness of your email marketing. It's all about understanding where people are and how to help them know you care. He made a shift in his business recently to go from being "profits driven" to "client success driven" and helping people maximize their effectiveness is the only way to do just that.