Have you ever seen someone or maybe experienced it yourself? When a business keeps growing and growing, more customers, more team, more work.  But the cashflow gets tighter, stress is higher and they wonder if it's all really worth it?

It’s a symptom of unprofitable revenue growth, working a lot of hours but not getting the financial return. It happens when we focus heavily on revenue growth and unintentionally lose focus on profit.  

We learn early on in business to have that steely attention on revenue growth and increasing sales.  Selling more stuff, getting some money in the door, paying the expenses. It's a real point of focus in the first couple of years. But at some point a shift needs to occur. The shift from focusing on sales, selling more stuff to purposefully going after profitable top line growth.

Today we talk about; 

• The key to profitable revenue growth - knowing exactly which of your services are profitable and which are not.
• The problem - that as service providers we don’t adequately take into account the hours spent marketing, selling, working on and delivering the services that we provide. 
• The solution - finding the return on time for each service we offer. 

We also dive into how to improve your return on time.  We talk through the actual numbers you need to know, how to actually calculate your return on time and how to make sure you are getting paid enough for your precious time.