Eoin Connolly talks to Stuart Rowson – a veteran of senior sport and children’s roles at the BBC and the founder of Lucky Socks Media – about how young audiences discover sport in today’s media environment and what organisations can do to inspire new fans and participants. 

Stuart explains why young people need the freedom to take ownership of their own communities, what makes sports stories relevant to different age groups, and where to find possibilities for connection across different formats and channels.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly. 

Theme music from Upbeat: Crush - Kaleidoscope