In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox.

Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation. 

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly. 

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Tifo Football’s Joe Devine tells Eoin Connolly how the video and podcast brand built its identity on distinctive explainer features, tactical analysis, curiosity and personality. 

They discuss Tifo’s journey from creation through two changes of ownership, the importance of its art style and editorial priorities, discoverability on platforms like YouTube, and the particular dynamics of Tifo’s relationship with its audience.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly. 

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Eoin Connolly talks to Stuart Rowson – a veteran of senior sport and children’s roles at the BBC and the founder of Lucky Socks Media – about how young audiences discover sport in today’s media environment and what organisations can do to inspire new fans and participants. 

Stuart explains why young people need the freedom to take ownership of their own communities, what makes sports stories relevant to different age groups, and where to find possibilities for connection across different formats and channels.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly. 

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Adam Hurrey – creator of Football Cliches – tells Eoin Connolly how he carved a career and a community out of affectionate observations on the language of football. 

They discuss the growth of the project through two books and a hit podcast, the evolution of football vernacular across different settings in the online era, and the peculiarities of transfer and tournament speak. 

And Adam reflects on an unlikely interview with Sir Keir Starmer.   

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly. 

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Welcome to Outlines - a new podcast about sport, stories and the media, from Eoin Connolly and 26 Forty.

In this first episode, Eoin talks to journalist and broadcaster Flo Lloyd-Hughes - host of the Counter Pressed podcast and founder of The Cutback - about the next chapter for women's football coverage.

With UEFA Euro 2025 providing another big summer spectacle, they discuss how women's football can build out its presence between major events, the appetite for a different range of stories and voices, and the potential impact of Disney+ as the new UEFA Women's Champions League broadcaster.

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