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Outlines - a podcast about sport, stories and the media
By Outlines - a podcast about sport, stories and the mediaSports
Outlines - a podcast about sport, stories and the media episodes
- S1 Ep29: Charlie Copsey: the first rule of Underground Fan Club
Underground Fan Club founder and broadcast producer Charlie Copsey talks about how her company has been rethinking live events as more immersive, personality-led experiences.
She explains what inspired the Underground Fan Club approach, how it works with talent to bring more vibrant concepts to life while keeping brands onside, and what it aims to bring to fans at every event.
And she reflects on the lessons of her career in broadcasting – most notably as the longtime former producer of BBC Radio Five Live favourite Fighting Talk. She discusses the importance of format and creativity, and her ongoing professional partnership with presenter Colin Murray.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope56 min - S1 Ep28: EJ Schultz: making 30 seconds count at the Super Bowl
As the New England Patriots and Seattle Seahawks prepare to face off in Santa Clara, Ad Age news editor EJ Schultz talks through the art and science of the Super Bowl commercial.
He explains how their role and relevance have evolved in the digital era - where the massive audience of the NFL championship game has become more and more of a TV outlier - and dips into the creative and cultural trends that have defined them in recent years.
He also compares the Super Bowl as a US media platform to the Olympics and FIFA World Cup, and picks out some of his favourite and most effective spots from previous editions.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope58 min - S1 Ep27: Simon Freeman: (print) run Like the Wind
Like The Wind co-founder and publisher Simon Freeman explains how the premium running culture quarterly serves an international readership and community in print.
He lays out the inspiration and ethos of a title still gathering pace in its second decade, with new editions launching in Japan and North America, and reveals how it has found readers and likeminded people online and through in-person events and specialist spaces.
And he discusses the resurgent appeal of quality print in an always-on digital age, and why it is that running lends itself to evocative storytelling.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope1 hr 5 min - S1 Ep26: Tariq Panja: setting the sports news agenda for 2026New York Times reporter Tariq Panja talks through some of the topics, themes and events that are set to shape the sports media year ahead.
He discusses the prospect of the biggest-ever Fifa World Cup landing in Donald Trump’s America, describes the Olympic storytelling environment ahead of Milan-Cortina, and explains why big money could be changing what matters in sport in new and unexpected ways.
And he reflects on some of the more memorable and unusual stories that have marked his experiences at major global events.Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope1 hr 17 min - S1 Ep25: Donald McRae: The Last Bell, boxing and the art of biographyAcclaimed and multi award-winning journalist and author Donald McRae discusses his most recent book, The Last Bell: Life, Death and Boxing.
He explores its poignant and personal themes of hope in the face of stark odds and tragic loss, and how it reflects his own complex and sometimes ambivalent feelings towards a sport he has followed for decades.
He also explains why he fears boxing is in a worse state now than the 1990s – when he released his breakout sports book, Dark Trade – and why he is nonetheless still drawn to its compelling contests and enduring values.And he talks about his career beyond the ring: what he’s learned about the art of the feature interview at The Guardian, writing biographies with athletes like Steven Gerrard, and the legacy of a sporting childhood in apartheid South Africa.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope1 hr 7 min - S1 Ep24: Lily Canter and Emma Wilkinson: the Ultra Women rewriting the rules of high performanceLily Canter and Emma Wilkinson discuss one of the most remarkable sports books of the year – Ultra Women: The Trailblazers Defying Sexism in Sport.
They lay out the stories of female athletes who shatter social expectations by outperforming men in ultra-endurance challenges, and explain how they blended personal accounts with physiological research to delve into those experiences.
And after their book was shortlisted for the William Hill Sports Book of the Year, they discuss media preconceptions and breaking through the narrative limitations around women’s sport.Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope59 min - S1 Ep23: Rebecca Clancy: shifting gears in Formula 1 storytellingAs Formula 1 nears the end of a dramatic 2025 campaign, seasoned motorsport journalist Rebecca Clancy reflects on the sport’s fast-changing media landscape in the Liberty Media era.
She talks about the reality of life as a reporter on the circuit – for The Times, Autosport, as an independent operator and as co-host of podcast Inside The Piranha Club – and how the storytelling environment has changed in the age of Drive To Survive and F1: The Movie.
And she also reflects on the impact of brands like Lego, Disney and Apple on the sport amid shifting entry points to F1 fandom.Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope57 min - S1 Ep22: Adam Leventhal: illegal streaming and other sports media adventuresThe Athletic senior writer and broadcaster Adam Leventhal talks through his latest documentary podcast: The Underground World of Illegal Streaming.
He explains how the project came together, explores what he learned about the market for pirated football content and fans’ attitudes towards it, and considers whether the financial threat it poses to the sport could inspire a radical solution.And he also reflects on his own varied sports media career, from getting started as a teenager at London radio station Capital Gold to a long stint on screen at Sky Sports News.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope1 hr 3 min - S1 Ep21: Andy Afford: how print mags are rising from the AshesAndy Afford - editor of sports magazine Pitch and managing director of creative agency Stencil – talks through the role of new consumer print publications in today’s media environment.
He explains the inspiration behind Pitch as a premium multi-sport quarterly, how its audience compares to those for physical media niches like vinyl, the role of newsstands and subscriptions, and why each of its issues now builds around a central theme.And as a former professional cricketer, he explores a newly released Ashes special, featuring interviews with Josh Tongue, Ashley Giles and Graeme Swann.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope1 hr - S1 Ep20: Simon Wilde: Chasing Jessop and an enduring Ashes cricket recordThe Sunday Times cricket correspondent Simon Wilde discusses his latest book, Chasing Jessop, exploring the remarkable circumstances of England’s fastest-ever Test match hundred and longest-surviving record in the format.
He explains how big hitting and a rampant newspaper market made Gilbert Jessop an early icon of international sport, why scoring methods deepened the mystery around his achievement, and what the relationship between cricket, media and technology said about the early Edwardian era.
He also reflects on the parallels between Jessop and his modern-day equivalents – and why his record has become more relevant after 123 years – before looking ahead to the latest instalment of England’s Ashes rivalry with Australia.Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope1 hr 5 min
About Outlines - a podcast about sport, stories and the media
From the publisher's feed
Eoin Connolly talks about sport and storytelling with a range of journalists and authors, broadcasters, filmmakers, executives, innovative creators and campaigners.