Businesses should strive to become more than just a store with an online presence. They should aim to become a brand that serves customers through various channels, providing a consistent and meaningful experience.

For today's episode, Josh is joined by Scott Cunningham from Merchant Mastery as they share insights into the world of e-commerce and brand positioning. By understanding the importance of strong foundations, customer avatars, and brand identity, businesses can create a compelling brand positioning strategy that resonates with their target audience, both online and in-store.