Posted on WebCami.com, February 20th, 2023.

On this episode, learn why websites are critical for business marketing and success in the online world, and to stand out, businesses need to incorporate social proof into their websites in addition to having one.

About the author: Cami MacNamara, otherwise known as WebCami, has 21 years of experience running a small, profitable, one-person web design business, so she can walk her dog whenever she likes. She has co-hosted a beginner WordPress Meetup in Seattle since 2018 and has been an active member of the Seattle WordPress community since 2013. Cami has designed nearly 600 websites, provides services to 350 active clients, and manages over 200 websites monthly as a solopreneur.

The original blog post can be found here: ⁠ https://webcami.com/the-importance-of-social-proof-on-your-website/

Links in the blog post:

Endorsal.io: https://endorsal.io/

Feedback.Link: https://feedback.link/

Reputation Igniter: https://ignite.reviews/

Transcript of Cami's Commentary:

Maybe you're a fellow web designer wondering, why am I sharing this blog post with you? After all, you know the value of reviews. It's true. I wrote this blog post to share with my clients and potential clients on my business website, but I wanted to share it on my podcast for the following reasons.

If you are a web designer, you must aggressively build your online reviews. I wish I had paid more attention to this when online reviews started. I would have amassed far more reviews online than I currently have now. I have seen fellow designers shy away from online reviews because they fear bad reviews. Don't let that stop you—the answer to bad reviews or more good reviews. And if you consistently get bad feedback from clients, it might be time to take a hard look at your services and make adjustments. We can all learn from our mistakes.

As a service provider, it's important to position yourself as a teacher for your clients. I created this blog post and shared it in my monthly client newsletter. I had many clients in mind when I wrote it, and this blog post helped me make the case to them, both in the newsletter and by linking it to direct emails. It was a way for me to remind them that I'm someone they can turn to for advice, even when they might not realize they need it. My advice to you is never shy away from sharing your knowledge with your clients.

Check out the show notes for the links I mentioned in this podcast. If you'd like to join a Facebook group for web designers, visit WebCamiCafe.com for details.

To view my business website, Visit WebCami.com.

Tune in next week for another episode of the WebCami Podcast.