DemandGen Radio

#3: The Rise of Marketing Operations as a Critical Business Function


Listen Later

DemandGen Radio host David Lewis is joined by Isaac Wyatt, Director of Marketing Strategy and Operations at New Relic. As a self-proclaimed “business-nerd and lover of the Silicon Valley tech scene,” Isaac has tremendous experience building and leading marketing operations teams at New Relic, Blue Jeans Network, and Citrix Online. No doubt, Isaac has a passion for MarTech, but what ultimately drives him is a personal mission of “helping companies achieve their goals by optimizing workflow through the entire value-chain.”

Topics Discussed Include:

  • Evolution of Marketing Operations
  • Role of Marketing Operations Today
  • Structure and Key Roles of Isaac’s Marketing Operations Department
  • Tips for MarTech Selection, Adoption, and Removal
  • ...more
    View all episodesView all episodes
    Download on the App Store

    DemandGen RadioBy BDO Digital, LLC

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings


    More shows like DemandGen Radio

    View all
    Strategic Investor Radio by Charley Wright

    Strategic Investor Radio

    9 Listeners

    Talent Talk by Chris Dyer

    Talent Talk

    9 Listeners

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show by Ric Franzi | Critical Mass Business Talk Show

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

    24 Listeners