If there's one thing that is certain, it's that times are changing. One of the biggest industry shifts seen in recent weeks is that gift cards have suddenly taken the spotlight for both companies and consumers, but are they as beneficial during these times as many reports claim?

In this episode, the Flourish team talks about three key things everyone should understand about gift cards as they become a more prevalent strategy for large retailers, small businesses, and consumer use in the changing economic climate.

• Have you ever wondered what happens to a gift card if it's not redeemed?
• Are you not sure about the difference between a promo code and a gift card?
• Should consumers be redeeming gift cards right now?

This episode answers these three questions and more. 

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