Sign up to save your podcasts
Or
Share 3 Things Every Influencer, Brand and Agency Need to Understand Before Doing An Influencer Deal
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
3 Things Every Influencer, Brand and Agency Need to Understand Before Doing An Influencer Deal
Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies. Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.
1. You are all in the licensing business. Licensing two things publicity rights and copyright.
2. What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license.
3. Copyright law is not Switzerland. It is either your best friend or or your worst nightmare. Regardless, you all better understand copyright basics if you want to avoid risk and maximize opportunity.
Need to learn more about influence marketing and the law? Contact Traverse Legal, PLC.
View all episodes
By Tech Attorney Enrico Schaefer
5
33 ratings
Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies. Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.
1. You are all in the licensing business. Licensing two things publicity rights and copyright.
2. What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license.
3. Copyright law is not Switzerland. It is either your best friend or or your worst nightmare. Regardless, you all better understand copyright basics if you want to avoid risk and maximize opportunity.
Need to learn more about influence marketing and the law? Contact Traverse Legal, PLC.