NFTs are being used to store smart contracts and authentication for digital artwork and other digital assets.  A record is created on the blockchain that records a transaction associated with meta-data.  Meta-data is usually going to be a URL that links to a digital asset, say a digital picture or a digital video. So, when an NFT gets put onto the blockchain, it records the terms and authentication of the transaction related to that digital image. It's like a digital signature.  Like an artist who signs a painting.  That signed painting is going to be worth a lot more than a print copy or an unsigned version of that painting. just like in the real world, the signature of the creator creates scarcity. The scarcity that's driving market prices into the thousands, tens of thousands, hundreds of thousands, and millions of dollars for a single NFT auction.

If you are in the influencer marketing space, you know that the results can be dramatic. A celebrity endorsement or influencer post can put revenue in your pocket in real-time. As an attorney who specializes in influencer marketing, I also often see how the stakeholders of the game fail to protect themselves. The various upstream and downstream contracts starting with the photographer all the way through the brand endorsement often fail to address the most basic issue. Permission.

In this episode, influencer and marketing agency attorney Enrico Schaefer discusses the keys to contract drafting in the influencer market.  

Traverse Legal, PLC is a national law firm that focuses on representation of companies at all stages of growth.  In fact, we have an entire practice focused on providing fractional, right-sized outside general counsel services, namely TraverseGC.  Since our founding, we know that the more organized a company, the better positioned to receive legal assistance.  For us, that has meant we can prioritize legal spend in order to ensure our clients achieve a return on their legal investment.  We also have experienced how being proactive in the attorney/client relationship can mitigate against, and potentially avoid, certain legal issues, not to mention enable your company to more efficiently seize opportunities.  As a result, we have developed the Traverse Snapshot.  It includes a curated outline of information so you can focus further on the following parts of your business:  1. Corporate 2. Intellectual Property 3. Contracts 4. Compliance 5. Litigation History  We consider this the latest in how Traverse Legal is Changing the Way Law is Practiced.

In this interview with David Maloney from https://sentinelbrandprotection.com about protecting your brands and IP using Amazon Brand registry,. In this episode you will learn. 

Read the  Amazon Brand Registry  show trascript here. 

Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies.  Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.  

1.  You are all in the licensing business. Licensing two things publicity rights and copyright.

2.  What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license.

3.  Copyright law is not Switzerland.  It is either your best friend or or your worst nightmare. Regardless, you all better understand copyright basics if you want to avoid risk and maximize opportunity.

Need to learn more about influence marketing and the law? Contact Traverse Legal, PLC.  

This podcast is about helping entrepreneurs grow their businesses.  But today I want to talk about the legal market.  In todays world of information and transparency, lawyers need to understand the value of their brand, and that their brand is tied to their reputation.  

If you are an influencer, you need to protect your name, or your social media handle, as a trademark.  Third parties are always trying to imitate you, your name or your handle for their own purpose.  Learn how to create your name as a brand and protect your reputation online. 

In this episode,  Enrico Schaefer interviews attorney Mallory King about third party subpoenas in federal court.  If you have ever come up against a Stored Communications Act objection, or tried to get information from big platform providers, you need to listen to these tips. Mallory shares the nuances of getting the information you are looking for to support your federal claims and defenses.  It is about perseverance and expertise if you have any hope for success. 

Looking for new and innovative approaches to secure the legal help your growing company needs?  In this episode attorney Brian Hall from www.TraverseGC.com discusses the benefits of an innovative approach to outside general counsel services, which Brian describes as fractional legal services.  Whether it's 1 day or 1 week each month, the client dictates the legal need, priorities and monthly legal budget.  TraverseGC offers fractional general counsel and legal services across a wide variety of practice areas for a fixed monthly price.  "Our law firm was once a start-up. As we’ve grown, we’ve experienced first-hand the importance of right-sized service providers. TraverseGC was created to provide the legal services necessary to help companies start, scale and grow in order to reach their potential."  Brian Hall, Co-Founder TraverseLegal.com

Social Media Influencers Can Stop Media Outlets, YouTubers and Bloggers from Using their Instagram Photos.