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Leslie Alore was responsible for establishing the marketing ops function in her organization nearly a decade ago. In this episode, Leslie offers three helpful tips for better enabling marketing operations and providing the tools they need to succeed: give them a mandate, give them a budget, and give them a proactive role in the organization.
By UptempoLeslie Alore was responsible for establishing the marketing ops function in her organization nearly a decade ago. In this episode, Leslie offers three helpful tips for better enabling marketing operations and providing the tools they need to succeed: give them a mandate, give them a budget, and give them a proactive role in the organization.