Marketing Ops Now

In this episode of Marketing Ops Now, Frans Riemersma talks with Scott Vaughan, former chief growth officer of Integrate and CMO of several other tech companies. 

Vaughan's last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech. 

Learn more about how marketing operations must build good relationships and trust across the entire company.

Marketing ops is here to stay. 

Nearly 50% of marketers surveyed have a marketing operations leader on at least one team. 

In this episode of Marketing Ops Now, we talk about why marketing ops has entered the top three of CMOs' priorities, based on a yearly survey conducted by Gartner.

Martech has been eating marketing’s lunch for the past decade. Looking at the explosion of martech—from 150 solutions in 2011 to well over 8,000 solutions in 2020—marketers need a plan to deal with this expanding landscape. Listen to Scott Brinker, a real martech pioneer,  to find out what marketing capabilities you need to succeed.

There are over 12 million people on LinkedIn whose job titles specify “marketing operations." Compared to well-known job titles like “digital marketing” (12.5 million) or “online marketing” (9.8 million), that isn’t a small group. With businesses becoming increasingly digital, the need for a marketing ops function increases. 

Hear more about the three marketing ops functions from Scott Brinker and Frans Riemersma.

Agile marketing is an incremental, iterative, test-and-learn process. It originates from agile software development.

Why are some agile teams more successful than others? What are the misconceptions about agile marketing? Hear from Scott Brinker and Frans Riemersma on why marketing ops can be the driving force behind a successful agile marketing team.

When you're selecting solutions or managing an entire martech stack, there's often a concern about having too many solutions in place. 

Your first instinct might be to get rid of duplicate solutions and consolidate the stack. In recent research, a link was made between martech stack maturity and martech stack size: There's a relationship between the number of solutions in a stack and the martech maturity as perceived by its users. 

Hear more about the different dimensions of martech maturity from Scott Brinker and Frans Riemersma in this episode of Marketing Ops Now.

There is no marketing leader on the planet without a strategy or plan, yet there are many marketers leaders struggling with execution. Once the reality sets in, they find out that execution is not working according to the strategy. What is exactly the problem? How can marketing ops leaders fix this common issue?

In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops. 

Truth be told: the list of reasons isn’t getting any smaller. 

"Buy first, think later" is often marketers' approach for acquiring new martech solutions. But over the last decade, as the number of martech solutions has exploded, marketers need to find a way to get the most value out of their stack.

Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker, who answers these common questions and more: How do you deal with duplicate solutions? What if your martech stacks have vastly different maturity levels? Should you even merge your martech stack to begin with?

What will the role of the CMO look like in 2022? In this podcast, Scott Brinker predicts what will stay the same, what will change, and what marketing leaders can do.