In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops.  Truth be told: the list of reasons isn’t getting any smaller.  "Buy first, think later" is often marketers' approach for acquiring new martech solutions. But over the last decade, as the number of martech solutions has exploded, marketers need to find a way to get the most value out of their stack.

In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops. Truth be told: the list of reasons isn’t getting any smaller. "Buy first, think later" is often marketers' approach for acquiring new martech solutions. But over the last decade, as the number of martech solutions has exploded, marketers need to find a way to get the most value out of their stack.

In this episode of Marketing Ops Now, we talk about the many reasons that navigating martech is a big topic for marketing ops.&nbsp; Truth be told: the list of reasons isn’t getting any smaller.&nbsp; "Buy first, think later" is often marketers' approach for acquiring new martech solutions. But over the last decade, as the number of martech solutions has exploded, marketers need to find a way to get the most value out of their stack.

How to navigate the growing spread of martech

Marketing Ops Now is Uptempo's podcast series of leading marketing influencers sharing insights, concepts, modes, and best practices around the topic of marketing operations.

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How to navigate the growing spread of martech

How to navigate the growing spread of martech