Marketing Ops Now

In this podcast, Frans Riemersma and Ralf Strauss discover the many myths out there about martech solutions and stacks. 

What are the most common pitfalls in martech stack implementation? Offering tips for a fast, easy, and efficient marketing software rollout, Frans Riemersma talks with Ralf Strauss to go over the most important things to focus on before you begin your implementation.

After you set your marketing goals, it's time to set a KPI framework and track those goals. 

However, there are hundreds of KPIs out there that support tracking. In this episode of Marketing Ops now, Ralf Strauss and Frans Riemersma talk about which ones to pick and, more importantly, how to implement a tracking process. Using real-life examples, they describe how companies solved the riddle of linking marketing performance to strategy.

Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy in European companies. In this episode of Marketing Ops Now, we discuss four critical challenges Ralf Strauss has identified in this survey.

Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes. 

Listen to this Marketing Ops Now episode by Ralf Strauss and Frans Riemersma to learn why marketing should drive the creation and adoption of a playbook.

A good playbook is the oil of a lean and mean marketing machine. Marketing staff use it as a source of truth that explains key concepts, definitions, terminology, and the process for how things work. Simply put, the playbook fuels operational excellence. 

Learn from Scott Brinker and Frans Riemersma why well-adopted playbooks can help marketers to prevent poor marketing execution.

Finance skills are often overlooked in the marketing operations role. In this podcast, Frans Riemersma talks with Informa Markets’ Michael Hartmann, who heads up marketing ops but has a background in finance. Learn more about the importance of finance knowledge, in addition to more commonly seen skills, to the success of those in the role. 

Frans Riemersma chats with Anita Brearton, who is very active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and nonprofits. They discuss what marketing ops means to them, the true value for marketing organizations, and why the marketing ops role has become so critical.

In this episode of Marketing Ops Now, Scott Brinker and Frans Riemersma discuss how the marketing ops team “makes marketing happen.” 

What are some of the best-kept secrets to successful agile marketing implementation?

Scott Brinker sat down with Andrea Fryrear, CEO and co-founder of Agile Sherpas, a marketing-focused training and consulting company, to discuss top agile marketing strategies.

As organizations increasingly look for ways to be more agile, what should they keep in mind? Andrea lays out what to do and, importantly, what not to do.