Marketing Ops Now

How do you effectively plan across 14 different global markets while maintaining brand consistency? For Norwegian Seafood Council, it comes down to having a marketing resource management system to standardize and manage plans, maintain a centralized process, and keep everyone swimming in the same direction.

Kari-Anne Johansen of the Norwegian Seafood Council talks global marketing planning and steering with Dr. Ralf Strauss.

Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile marketing planning process, increased transparency across departments, and improved collaboration across its global marketing teams. 

Learn more from Ralf Strauss’ discussion with Stephan Giesecke, the brake friction manufacturer’s global category manager (previously head of regional marketing).

The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and generate more positive outcomes. This is where maturity models can help. In this episode, Scott and Frans discuss how maturity models show, in a structured way, which disciplines to develop.

Leslie Alore was responsible for establishing the marketing ops function in her organization nearly a decade ago. In this episode, Leslie offers three helpful tips for better enabling marketing operations and providing the tools they need to succeed: give them a mandate, give them a budget, and give them a proactive role in the organization.

One could argue that marketing ops originated from KPI frameworks. In this episode, we discuss how marketing ops can help the CMO define the right framework, including benchmarking against past performance or competitive performance in the industry.

The concept of “marketing ops” is on everyone’s radar, but what is it exactly? Sometimes it seems like amoeba with a constantly shifting shape. In this episode of Marketing Ops Now, we discuss why marketing ops is critical to marketing success, and how you can manage and refine it to dramatically increase its efficiency.

Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf Strauss and Frans Riemersma discuss the important link between marketing ops and the achievement of strategic goals. (Hint: It might be more important than most people think.)

What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational execution level. 

Data is at the basis of all the sophisticated marketing tactics you can think of: whether it's analytics, personalization, campaign operations, performance measurement, or journey orchestration. 

Listen to this episode of Marketing Ops Now from Scott Brinker and Frans Riemersma on why none of the above works if the data isn’t consistent, accurate, and available.

More than 87% of marketing teams say they are not able to measure marketing performance properly. Clearly, there are a few hurdles to measuring and tracking performance. In this episode, Scott Brinker and Frans Riemersma discuss this challenge and how the North Star method can help.