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Is a KPI framework the driver of marketing ops?
One could argue that marketing ops originated from KPI frameworks. In this episode, we discuss how marketing ops can help the CMO define the right framework, including benchmarking against past performance or competitive performance in the industry.
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By UptempoOne could argue that marketing ops originated from KPI frameworks. In this episode, we discuss how marketing ops can help the CMO define the right framework, including benchmarking against past performance or competitive performance in the industry.