After you set your marketing goals, it's time to set a KPI framework and track those goals. 

However, there are hundreds of KPIs out there that support tracking. In this episode of Marketing Ops now, Ralf Strauss and Frans Riemersma talk about which ones to pick and, more importantly, how to implement a tracking process. Using real-life examples, they describe how companies solved the riddle of linking marketing performance to strategy.