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When you're selecting solutions or managing an entire martech stack, there's often a concern about having too many solutions in place.
Your first instinct might be to get rid of duplicate solutions and consolidate the stack. In recent research, a link was made between martech stack maturity and martech stack size: There's a relationship between the number of solutions in a stack and the martech maturity as perceived by its users.
Hear more about the different dimensions of martech maturity from Scott Brinker and Frans Riemersma in this episode of Marketing Ops Now.
By UptempoWhen you're selecting solutions or managing an entire martech stack, there's often a concern about having too many solutions in place.
Your first instinct might be to get rid of duplicate solutions and consolidate the stack. In recent research, a link was made between martech stack maturity and martech stack size: There's a relationship between the number of solutions in a stack and the martech maturity as perceived by its users.
Hear more about the different dimensions of martech maturity from Scott Brinker and Frans Riemersma in this episode of Marketing Ops Now.