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Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker, who answers these common questions and more: How do you deal with duplicate solutions? What if your martech stacks have vastly different maturity levels? Should you even merge your martech stack to begin with?
By UptempoMerging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker, who answers these common questions and more: How do you deal with duplicate solutions? What if your martech stacks have vastly different maturity levels? Should you even merge your martech stack to begin with?