With COVID-19, the experiential marketing industry has been completely put on hold with projects cancelled, or at best, delayed indefinitely. Not to mention, in-store demos, in-person cooking classes and everything in between have vanished.

While experiential marketing typically focuses on offline experiences, times are changing. From virtual cooking classes to even product launches, things are now moving completely, 100% online.

Now we’re using Zoom, Instagram, and other platforms we’ve had at our fingertips in ways we’ve never seen before. And I believe this is JUST the beginning. Welcome to the world of online experiences!

Today, I’m excited to share my 3 Tips To Grow Your Brand Through Online Experiences. These are rooted in some of my trusted experiential marketing principles. That’s right, we’re bringing the offline magic online.

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HELPFUL LINKS:

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