This episode takes a client’s-eye view of the design and build journey. Kevin steps into the role of a luxury European watchmaker seeking a premium retail space and engages Gergő Nidermayer in a detailed conversation about how his firm approaches such projects. From initial consultations and understanding brand values, to design development, manufacturing, and logistics, the discussion sheds light on how customized environments are created in a competitive market. The episode closes with a real-world example that highlights the benefits, and trade-offs, of working with smaller, specialized firms.