In this episode of Endorience,  Kevin and Gergő unpack the growing influence of artificial intelligence in retail. The conversation moves past the buzzwords to examine how AI is already reshaping both customer-facing experiences and behind-the-scenes design processes. From adaptive POS displays that respond to shopper behavior in real time to AI-assisted layout planning and generative design tools, Kevin and Gergő explore which innovations are delivering real value today, more than you might imagine. and which are more hype than help. 

In this episode of Endorience, host Kevin reconnects with Gergő Nidermayer fresh off his multi-city tour of the United States, where he attended top-tier retail conferences and visited leading store environments from coast to coast. The episode goes beyond surface-level design trends to explore the deeper mindset differences that shape how retail spaces are built and branded in the U.S. versus Europe.

Gergő shares his insights on everything from American boldness in adopting retail tech, like interactive displays and data-driven POS systems, to surprising material trends and shifting attitudes toward sustainability. The conversation also touches on trade tensions, reshoring, and how geopolitics are influencing sourcing strategies in retail.

This episode takes a client’s-eye view of the design and build journey. Kevin steps into the role of a luxury European watchmaker seeking a premium retail space and engages Gergő Nidermayer in a detailed conversation about how his firm approaches such projects. From initial consultations and understanding brand values, to design development, manufacturing, and logistics, the discussion sheds light on how customized environments are created in a competitive market. The episode closes with a real-world example that highlights the benefits, and trade-offs, of working with smaller, specialized firms.

Not all business spaces are designed to welcome everyone—some are strategically crafted to attract the right clientele while subtly discouraging others. In this episode, Kevin and Gergő dive into the growing trend of selective design, exploring how luxury brands, financial institutions, and high-end retailers use space, materials, and psychology to shape customer experiences and reinforce exclusivity.

Point-of-sale (POS) is no longer just about transactions—it’s about creating immersive, experience-driven spaces that keep customers engaged. In this episode, host Kevin and guest Gergő Nidermayer explore how POS design has transformed in response to changing consumer behavior, the rise of e-commerce, and the growing demand for premium, tailored shopping experiences.