Professional Coach Rich Litvin advises that those who have embraced coaching as our profession refrain from labeling themselves as "Coaches." In his article, “Never ever say you’re a Coach,” he explains, “Coaching isn’t a title. It’s a tool.” He continues to say, “I’m not a ‘Coach’. Coaching is just one of the tools in my tool belt. Sometimes, I’m a Coach. Sometimes, I’m a Consultant. Sometimes, I’m a Teacher. Sometimes, I’m a Trusted Advisor.”