From Reels to Tiktok to livestreaming, video marketing isn't new, but it's definitely here to stay! And a savvy and strategic spa owner, incorporating video into your overall content marketing plan is going to be key in helping you stand out from the crowd and make deeper connections with potential and existing clients and customers.

Not to mention, if ecommerce is now an element to your esthetic business, video is a non-negotiable factor in attracting new customers to your online store.

In this episode, you'll learn:

• How video helps you to establish your authority and increase your know, like and trust factor leading to increased conversions 
• The three different types of video that you’ll want to produce as part of your overall marketing plan and their purposes 
• My top tools and tips to help you produce more video content with less stress and leg work 

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