Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

Generally speaking, the more eyeballs on your offer, the more purchases you will get. 

While this is true (to a degree), what’s equally important as driving traffic and new leads is making sure that anyone who *does* see your offer is primed to purchase based on what they’re experiencing while in your funnel. 

Is the design on point? Is the copywriting tight? Where are people dropping off inside the funnel? In this episode, I explore those questions along with the main question of “I’ve launched…now what?”

In this episode, you’ll learn: 

• Why does the way you frame your launch and funnel goals matter for determining what’s working with your funnels 
• How to determine where your funnel is performing based on industry benchmarks
• Best practices for making tweaks and changes to your funnel to optimize it for peak performance

To read the full show notes for this episode, including a full transcription, click here. 

It’s the moment you’ve been busting your tail to get to — it’s time to turn your funnel on so you start seeing sales roll in! Of course, it’s not as simple as clicking the “publish” button on your funnel’s sales page, as we’ve already discussed a lot more goes into getting the sale and a big piece of the process is launching!  

In this episode, we’re going to delve into what it means to “launch,” why it’s necessary and some considerations and tips for planning that will help you decipher your launch style and zero in on your game plan so you can give your funnel the best chance of initial success whether you’re running an open/close cart launch or keeping your product open and for sale from here on out.

In this episode, you’ll learn:

• Why launching is a non-negotiable part of the process for getting your funnel up and running and your product in your initial customer’s hands
• How to determine the launch mechanism that’s going to work best for you and key questions to consider to help you choose what style of launch you’ll run with
• Understanding which assets you need to create leading up to your launch so that you can focus on being there for your initial customers and providing top-notch customer service

To read the full show notes for this episode, including a full transcription, click here. 

Dun, dun, dun…it’s the piece that easily triggers frustration and can keep your perfectly positioned offer from ever achieving true lift off. That’s right, in this episode of Compel & Convert, we’re talking about tech.

Your “tech stack” is online business lingo for the group of software tools you’ll use to take someone through your sales funnel and deliver your digital product, and while this can be a complex bit of the puzzle to configure, my goal is that once you’ve listened to this episode, we’ll have knocked out tech intimidation so you can move forward with getting your tech set up with confidence and for success.

In this episode, you’ll learn: 

• The core four functions you need your tech stack to be able to deliver 
• The one tool that is non-negotiable for every business owner to have, and it’s the one you need to have set-up asap
• Considerations to make when choosing which software platforms are going to be the best fit for you, your business, and your needs 
• My top tech tools and platforms recommendations plus my number one go-to recommendation for keeping all your tech under one platform for ultimate simplicity and ease

To read the full show notes for this episode, including a full transcription, click here. 

When working with beauty and wellness experts who are bringing their digital product to life, I find that you’ll typically fall hard on one side of the spectrum - either you’re obsessing over the design of your funnel and it’s holding you back from launching. Or, you haven’t given design much thought, if any, and you’re wondering why people aren’t buying your product. 

As I talked about in Episode 6 of this season, copywriting and design for your funnel work hand-in-hand, and while I do believe copy has a slight edge over design when it comes to the importance meter, design is still a crucial make-or-break element to your funnel. In this episode, I’m sharing the most important design considerations you need to keep in mind to build a funnel for optimal conversion. 

In this episode, you’ll learn: 

• The five key elements of design that apply to literally anything and everything you could design - these are the elements that ensure a design works for a reader’s eyes and brain 
• What funnel-specific design element is unique to a sales page and that primes it for conversion
• Why you need clearly define sections throughout your funnel, specifically on your sales page for greater information comprehension 
• The two factors of your funnel design that are most essential - yes, even if you’re going the most simple design route of popping your copy into a Google doc

To read the full show notes for this episode, including a full transcription, click here. 

If you’ve ever had a case of Blinking Cursor Syndrome when attempting to write marketing or sales copy, especially for your digital product, you’re not alone. Copywriting is a tough piece of the process to nail when it comes to building out your funnel, but hopefully after listening to this episode, you’ll find it a lot simpler. 

See, copywriting is both an art and a science, but the most important thing to understand is not the intricate mechanics of copywriting, but the intricacies of your ideal client. If you have a solid understanding of them, the four key components of high-converting copy for your sales page will come together seamlessly and inevitably lead to more sales. 

In this episode, you’ll learn: 

• The four key components that are crucial to crafting copy for your sales funnel to lead to conversions
• The importance of deeply understanding your ideal client or customer and how to dig into the real issue that’s driving them to seek change and/or a solution
• How to utilize pain points in a way that’s ethical while also demonstrating to your reader that you understand where they are at in their journey 
• The key differences between benefits and features, and why you need to present both

To read the full show notes for this episode, including a full transcription, click here. 

You’ve got a solid idea for your offer, now it’s time to build that funnel and start selling it, right?! Well, not quite yet. 

Before you run full-speed-ahead to build out your funnel, what will actually be in better service to your potential clients and customers (and to your business since this will help you with your sales in the long run) is to begin the process of filling your funnel. Yes, even before it (or your offer) is officially built. 

Tune in as I talk all about how to kick start your marketing efforts utilizing the entry phase of your funnel – the lead magnet – so that you can grow your audience, create deeper connections and start forging relationships with your audience so that when it comes time to sell, you’ve got engaged folks ready to fork over more than just their email address.

In this episode, you’ll learn: 

• Why you’ll want to start your audience-building efforts before you begin your digital product funnel build-out
• The steps to take if you’re starting your audience-building efforts from scratch 
• The steps to take if you’ve already got a preliminary audience available to pre-market toward
• How to craft a lead magnet that kicks off an aligned journey to your offer 
• Plus tips on pre-marketing, pre-selling, and beta testing your offer 

To read the full show notes for this episode, including a full transcription, click here. 

You’ve gotten crystal clear on your audience and mapped out your offer strategy, now it’s time to build out the funnel that will help sell your digital product! Except, you’re not quite sure what type of funnel you should build. 

There’s webinar funnels, quiz funnels, summit funnels…how in the world are you supposed to know the best option to run with? Well, first, it helps to start with the big picture. In this episode, I’m covering the top 3 types of funnels from a categorical perspective so you can see what types of funnels are going to be best suited for where your ideal customer is at in their journey and how to move them closer to purchasing your product. 

In this episode, you’ll learn: 

• The three primary categories or buckets that funnels can fall into and how they can work independently or together depending on your goals
• The nuances and purposes of the three types of funnels and distinctions on why they should be tailored to fit your ideal customer and your offer 
• What types of niche funnels fall within the three main funnel categories 

To read the full show notes for this episode, including a full transcription, click here. 

When you think of a digital product, what’s the first thing that pops into your brain? My guess is “online course” as this is one of the most widely talked about digital products, not to mention, you may have enrolled in a few yourself. 

And while online courses are a fantastic format for building out a digital product that helps you guide your ideal customer to a desired result as well as convey your expertise in a concrete way, there are plenty of other digital product formats to explore! 

In this episode of Compel & Convert, tune in to get an overview of 10 different types of digital product offers that are most conducive for beauty and wellness experts and my insights and tips around finding the best fit. 

In this episode, you’ll learn:

• Why it’s critical that you get clear on your offer format and strategy before building out your sales funnel 
• The 10 types of digital product offers that are most conducive for beauty and wellness experts 
• The pros and cons of various types of offers and the common elements they consist of
•  Key things to consider when choosing what type of offer is the best fit for your audience, you and your business
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To read the full show notes for this episode, including a full transcription, click here. 

“Build a funnel,” they said. “It’ll bring you sales on autopilot!” Hold the phone, because while sales funnels can bring you sales on autopilot, the reality is that in order for a funnel to operate on its own, it needs to be functioning at peak performance. 

And before you can get your funnel optimized to that point of running like a well-oiled and semi-automatic machine (because nothing is ever 100% passive, let’s just put that out there front and center), you first need to know the core components of a sales funnel. 

In this episode of the Compel & Convert podcast, I’m breaking down the five key parts every functioning sales funnel needs to succeed so that you can make sure you’re not trying to fly a plane with only one wing (spoiler alert: that doesn’t work). So, let’s cover all the key pieces and ensure that your offer is ready for take off!

In this episode, you’ll learn: 

• The key components that you need to have to have a complete and functioning sales funnel 
• Why you have to start at the end and work in reverse, plus my top resource for helping you do this 
• An explanation of what each component consists of so that you not only have a holistic view of a complete funnel, but also understand its core foundational parts
• How the key components of a funnel are always necessary, but the ways in which you present them can vary

To read the full show notes for this episode, including a full transcription and links to resources mentioned, click here. 

So, you’ve heard funnels are the secret to creating a passive income stream that provides you with profits on demand like a digital ATM. Well, you know that saying about something being too good to be true…right?

Now I’m not here to burst your bubble – while there is a lot of big talk and buzz around funnels that isn’t exactly accurate, they are a highly valuable mechanism to have working within your business to bring in clients, customers, and sales. 

That is, when you understand how to structure them properly. 

But before you can begin building funnels, like with any structure you want to stand tall and securely, you’ve got to set a firm foundation first, which is exactly what we’ll do in this episode. Let’s go!  

In this episode, you’ll learn: 

• What a funnel does and how it works to draw in your ideal client and convert them into being a paid client or customer 
• How a funnel helps you to build trust and rapport with your audience and why they’re critical for making the sale (ahem, a payment page alone doesn’t cut it!)
• Why it’s critical to consider the different types of buyers that exist within your audience and how that determines what type of funnel you’re going to build learning up to your product 

To read the full show notes for this episode, including a full transcription, click here.