By Danielle Pastula
The podcast currently has 41 episodes available.
Generally speaking, the more eyeballs on your offer, the more purchases you will get.
While this is true (to a degree), what’s equally important as driving traffic and new leads is making sure that anyone who *does* see your offer is primed to purchase based on what they’re experiencing while in your funnel.
Is the design on point? Is the copywriting tight? Where are people dropping off inside the funnel? In this episode, I explore those questions along with the main question of “I’ve launched…now what?”
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
It’s the moment you’ve been busting your tail to get to — it’s time to turn your funnel on so you start seeing sales roll in! Of course, it’s not as simple as clicking the “publish” button on your funnel’s sales page, as we’ve already discussed a lot more goes into getting the sale and a big piece of the process is launching!
In this episode, we’re going to delve into what it means to “launch,” why it’s necessary and some considerations and tips for planning that will help you decipher your launch style and zero in on your game plan so you can give your funnel the best chance of initial success whether you’re running an open/close cart launch or keeping your product open and for sale from here on out.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
Dun, dun, dun…it’s the piece that easily triggers frustration and can keep your perfectly positioned offer from ever achieving true lift off. That’s right, in this episode of Compel & Convert, we’re talking about tech.
Your “tech stack” is online business lingo for the group of software tools you’ll use to take someone through your sales funnel and deliver your digital product, and while this can be a complex bit of the puzzle to configure, my goal is that once you’ve listened to this episode, we’ll have knocked out tech intimidation so you can move forward with getting your tech set up with confidence and for success.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
When working with beauty and wellness experts who are bringing their digital product to life, I find that you’ll typically fall hard on one side of the spectrum - either you’re obsessing over the design of your funnel and it’s holding you back from launching. Or, you haven’t given design much thought, if any, and you’re wondering why people aren’t buying your product.
As I talked about in Episode 6 of this season, copywriting and design for your funnel work hand-in-hand, and while I do believe copy has a slight edge over design when it comes to the importance meter, design is still a crucial make-or-break element to your funnel. In this episode, I’m sharing the most important design considerations you need to keep in mind to build a funnel for optimal conversion.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
If you’ve ever had a case of Blinking Cursor Syndrome when attempting to write marketing or sales copy, especially for your digital product, you’re not alone. Copywriting is a tough piece of the process to nail when it comes to building out your funnel, but hopefully after listening to this episode, you’ll find it a lot simpler.
See, copywriting is both an art and a science, but the most important thing to understand is not the intricate mechanics of copywriting, but the intricacies of your ideal client. If you have a solid understanding of them, the four key components of high-converting copy for your sales page will come together seamlessly and inevitably lead to more sales.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
You’ve got a solid idea for your offer, now it’s time to build that funnel and start selling it, right?! Well, not quite yet.
Before you run full-speed-ahead to build out your funnel, what will actually be in better service to your potential clients and customers (and to your business since this will help you with your sales in the long run) is to begin the process of filling your funnel. Yes, even before it (or your offer) is officially built.
Tune in as I talk all about how to kick start your marketing efforts utilizing the entry phase of your funnel – the lead magnet – so that you can grow your audience, create deeper connections and start forging relationships with your audience so that when it comes time to sell, you’ve got engaged folks ready to fork over more than just their email address.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
You’ve gotten crystal clear on your audience and mapped out your offer strategy, now it’s time to build out the funnel that will help sell your digital product! Except, you’re not quite sure what type of funnel you should build.
There’s webinar funnels, quiz funnels, summit funnels…how in the world are you supposed to know the best option to run with? Well, first, it helps to start with the big picture. In this episode, I’m covering the top 3 types of funnels from a categorical perspective so you can see what types of funnels are going to be best suited for where your ideal customer is at in their journey and how to move them closer to purchasing your product.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
When you think of a digital product, what’s the first thing that pops into your brain? My guess is “online course” as this is one of the most widely talked about digital products, not to mention, you may have enrolled in a few yourself.
And while online courses are a fantastic format for building out a digital product that helps you guide your ideal customer to a desired result as well as convey your expertise in a concrete way, there are plenty of other digital product formats to explore!
In this episode of Compel & Convert, tune in to get an overview of 10 different types of digital product offers that are most conducive for beauty and wellness experts and my insights and tips around finding the best fit.
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
“Build a funnel,” they said. “It’ll bring you sales on autopilot!” Hold the phone, because while sales funnels can bring you sales on autopilot, the reality is that in order for a funnel to operate on its own, it needs to be functioning at peak performance.
And before you can get your funnel optimized to that point of running like a well-oiled and semi-automatic machine (because nothing is ever 100% passive, let’s just put that out there front and center), you first need to know the core components of a sales funnel.
In this episode of the Compel & Convert podcast, I’m breaking down the five key parts every functioning sales funnel needs to succeed so that you can make sure you’re not trying to fly a plane with only one wing (spoiler alert: that doesn’t work). So, let’s cover all the key pieces and ensure that your offer is ready for take off!
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription and links to resources mentioned, click here.
So, you’ve heard funnels are the secret to creating a passive income stream that provides you with profits on demand like a digital ATM. Well, you know that saying about something being too good to be true…right?
Now I’m not here to burst your bubble – while there is a lot of big talk and buzz around funnels that isn’t exactly accurate, they are a highly valuable mechanism to have working within your business to bring in clients, customers, and sales.
That is, when you understand how to structure them properly.
But before you can begin building funnels, like with any structure you want to stand tall and securely, you’ve got to set a firm foundation first, which is exactly what we’ll do in this episode. Let’s go!
In this episode, you’ll learn:
To read the full show notes for this episode, including a full transcription, click here.
The podcast currently has 41 episodes available.