So, you’ve heard funnels are the secret to creating a passive income stream that provides you with profits on demand like a digital ATM. Well, you know that saying about something being too good to be true…right?

Now I’m not here to burst your bubble – while there is a lot of big talk and buzz around funnels that isn’t exactly accurate, they are a highly valuable mechanism to have working within your business to bring in clients, customers, and sales. 

That is, when you understand how to structure them properly. 

But before you can begin building funnels, like with any structure you want to stand tall and securely, you’ve got to set a firm foundation first, which is exactly what we’ll do in this episode. Let’s go!  

In this episode, you’ll learn: 

• What a funnel does and how it works to draw in your ideal client and convert them into being a paid client or customer 
• How a funnel helps you to build trust and rapport with your audience and why they’re critical for making the sale (ahem, a payment page alone doesn’t cut it!)
• Why it’s critical to consider the different types of buyers that exist within your audience and how that determines what type of funnel you’re going to build learning up to your product 

To read the full show notes for this episode, including a full transcription, click here.