Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

Defining your brand message doesn’t have to be hard. In fact, it can be downright easy if you know what to do. And the best way to find out how to make it easy is by listening to today’s podcast where I share the 3 key areas that will define your spa’s brand message!

I highlight:

+ Getting clear on what your values are 

+ Knowing how you ideal client speaks and incorporating that into your lexicon

+ The pinnacle of your brand messaging 

+ How often your audience needs to hear a message

+ And so much more!

Links discussed on this episode:
Episode 18: Establishing Your Spa's Brand Values

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

Instagram is one of the most popular social media platforms out there, but getting started on it can be a bit overwhelming. Today, I’m talking about how you can navigate through the different subchannels of Instagram to find which ones are right fit for you and your spa!

You’ll learn more about:

• Why posting to your feed is still necessary
• One thing you do NOT need on your feed anymore
• The #1 subchannel people are focused in on using
• A simple technique that can allow you to know more about your ideal client
• Why live streams are so beneficial to your Instagram presence
• The upcoming feature that will change the game if you have a physical product
• My best advice on getting started with Reels
• And so much more!

What are brand values? Have you implemented any into your business? On today’s episode, I’m breaking down what exactly brand values are, how to know which ones are the right ones and then implementing them into your business.

I highlight:

• How to attract the right customers and repel the ones you don’t want  
• Brainstorming and determining your brand values (it’s not as hard as you think!)
• Where you can tangibly show someone what your values are
• And so much more!

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

You might have heard that email is dead or that no one looks at their email anymore, but I’m here to tell you that it simply isn’t true. Today, I’m sharing how you can leverage your email list to create a successful, thriving spa.

In this episode, you’ll learn:

• Who should be on your email list (and NO it’s not just your clients!)
• How to get the most out of your email list -
• One of the biggest mistakes I see people make with their email list (not being consistent)
• Email sequences that should always be running in the background
• Why email is more powerful than social media 

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

As humans, our brains are hardwired for stories - to connect with them, immerse ourselves in them, and make sense of our own life experiences. But stories aren't meant to be reserved for campfire get-togethers or around the table with friends and family, storytelling plays a role in all of our communication, especially for our brands.

As a spa owner, getting clear on your brand story will set the foundation for all your marketing efforts, make you a magnet for your dream clients and customers, and eliminate the "competition."  

In this episode, you'll learn:

• What a brand story is and the framework all stories follow (from movies to book to business brand stories)
• How to make your dream client and customer the hero of your brand story so that they immediately resonate with how you can help guide them to their desired results 
• The process of uncovering your brand story to make it shareable and how it will shift and evolve as your business grows

Connect with me on Instagram @thesocialspa.co or visit our website at thesocialspa.co. 

One of the most critical marketing strategies for any spa or beauty business is content creation. Content is what allows you to demonstrate your expertise and your work, build authority and credibility, and educate and entertain your audience so that you can attract more of your ideal clientele to your spa.

Now, that's a pretty wide-view lens of content, and the reality is, there is no shortage of places to publish, post, and stay connected. In fact, there are so many places to publish content that it's actually overwhelming for most small business owners, but I'm here to share with you that it doesn't have to be!

In this episode of The Social Spa Podcast, I'm sharing the concept of a core content channel and how you can use this singular strategy to drive more traffic back to your site and work hard once. 

In this episode, you'll learn:

• What a core content channel is and why it's helpful to focus on a singular strategic channel for your spa business 
• My top tips for selecting which core content channel will work the best for you and how you can leverage each key core content channels to get the best juice for the squeeze 
• How each type of core content channel can support you in building authority and credibility plus drive traffic to your website and act as a sustainable marketing engine

 Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

From Reels to Tiktok to livestreaming, video marketing isn't new, but it's definitely here to stay! And a savvy and strategic spa owner, incorporating video into your overall content marketing plan is going to be key in helping you stand out from the crowd and make deeper connections with potential and existing clients and customers.

Not to mention, if ecommerce is now an element to your esthetic business, video is a non-negotiable factor in attracting new customers to your online store.

In this episode, you'll learn:

• How video helps you to establish your authority and increase your know, like and trust factor leading to increased conversions 
• The three different types of video that you’ll want to produce as part of your overall marketing plan and their purposes 
• My top tools and tips to help you produce more video content with less stress and leg work 

 Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

If 2020 taught the spa industry anything, it’s that our physical reality has fully embraced the digital world as a primary form of communication, connection, and customer service, and whether you have an e-commerce side to your spa business or not, it’s critical that you feel equipped and knowledgable about growing your audience and connecting with them online. 

In this episode, I’m distilling all of my top findings from this year’s top marketing reports plus my own experience behind-the-scenes with my clients to bring you a 2021 State of the Union in Spa Marketing so you can focus on the strategies and tactics that are going to bring you the biggest bang for your buck. 

In this episode, you’ll learn:

• The top 5 digital marketing strategies and channels to focus your spa marketing efforts on in 2021
• My top tips for selecting the best channels to focus your content creation efforts on plus tips for repurposing your content to save you time and energy
• Various ways to make your spa more marketable in the digital commerce landscape and considerations for getting your products online in a way that makes sense for your brand and goals 
• Two strategies that are critical for providing excellent customer service online that will help drive conversations, sales and referrals 

To read the full show notes for this episode, connect with resources mentioned, and view the transcript, click here. 

 Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

As we reach a crossroads of quarantine with some spas and esthetic practices being cleared to open up their doors while others still have a month (or potentially more) left at home, the topic of re-opening is top of mind. 

Throughout this season of quarantine, actively marketing your business online has been a critical business activity as digital communication is the only option. Now, as we look ahead, these are some the marketing considerations you'll want to keep in mind moving forward. 

In this episode, you'll learn:

• 4 things to consider with your marketing as you re-open your spa doors and phase back into providing services for and treating clients 
• Why consistency will be key to leveraging your boosted quarantine engagement levels 
• How to take the lessons learned through shifting your marketing in this season and keep them with you as you move forward
• What to do if you fell off the map with your marketing during quarantine

Resources mentioned in this episode:

• Register for the 24/7 Sales Machine - Spa Website Strategy Workshop (free access through end of May 2020)
• Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.

Let’s take a moment and think about your ideal client aka the client you absolutely love working with. They’re fun to be around, embody your style, love your services, and sing your praises. When you see them on your schedule, you let out a sigh of relief and are excitedly anticipating your appointment with them. 

You think to yourself, “If I could fill my books with 20 more people just like them, I would be set.”

Well, that wish doesn’t have to be an “if,” it can be a reality when you know exactly what to look for when determining who your ideal client is and how to communicate with them through your marketing efforts. 

In this episode, you'll learn:

• Why it’s critical to have an ideal client avatar to drive your marketing messaging 
• Questions to ask to help determine who your ideal client is and what matters to them 
• Examples from brands who have gotten crystal clear in their ideal client avatar and used it across their marketing  
• Tangible steps you can take to research and dig into the inner workings of your ideal clients thoughts and desires to craft content that speaks specifically to them 

Resources mentioned in this episode:

• Register for the 24/7 Sales Machine - Spa Website Strategy Workshop (free access through end of May 2020)
• Get the book Run Like Clockwork by Mike Michalowicz
• Download this episode's Ideal Client Worksheet freebie. 
• Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.